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Ashley Sweren | Elance
 
176985602337900
Last Sign-in: Feb 28, 2016

Ashley Sweren

Meticulous Writer and Editor
   United States
  |   San Jose, CA

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Overview

Minimum Hourly Rate $82

• Skilled in writing and copyediting
• Specialize in marketing content, including press releases, web copy, blog posts, whitepapers and other collateral
• PowerPoint: Design and develop impactful presentations
• Case studies: Conduct customer interviews and compose pieces for sales and web
• SEO: Write copy optimized for search, provide council on implementing SEO across sites
• Work spans consumer electronics (Dell, Plantronics), semiconductors (IDT, Marvell), digital entertainment (Rovi), healthcare (LogistiCare) and many others through...

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Sep 13, 2014|E-books and Blogs|$792|Working

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Portfolio

Composed release, conducted edits and saw it through the approval process
Composed guide that was part of a give-away to national television news and newspaper...
Case study on Newmark's use of Plantronics headset. Conducted interview and composed...

Skills (10)

Tested
Press Releases
My Score
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Service Description

I am a freelance writer and editor with strong creative skills and technical knowledge of grammar/style.

I first picked up my red pen 15 years ago as an editor for my college newspaper – Actually, it was a blue pen then in those days of wax paste-up production! I joined the professional workforce in the late dot-com heydays, enjoying the bustle of my job in high-tech PR.

After a few years, the red pen beckoned again, and I joined the Editorial Services department of one of Silicon Valley’s top public relations firms. In that role I copyedited and quality-checked all of the company’s outbound documents. I authored countless documents for clients – from press releases to bylined articles to website copy. I spearheaded the agency’s awards program, resulting in 75+ award wins in 5 years. I learned to write HTML and managed the company’s web presence, including site development and maintenance. I became interested in SEO and lead the company’s SEO initiative, increasing site traffic by 41 percent.

In 2011, I made the daring leap to self-employment. As the founder of Firework Writing, I’ve enjoyed a new level of flexibility that’s enabled greater creativity and personal satisfaction. I enjoy what I’m doing, and I think it shows in my work! I’ve had the opportunity to work with interesting companies on a myriad of projects. I’ve written blog posts about choosing the pile of carpet that best meets your lifestyle, whitepapers on tackling the high costs of health insurance, and...

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Employment

Firework Writing
Principal / Freelance Writer and Editor
2012 - Present
Writer and editor with strong creative skills and technical knowledge of grammar/style Experience spans the technology industry as well as parenting, medical and entertainment topics ??Work...
The Hoffman Agency
Senior Editor / Editor
2003 - 2012
Copyedit outbound documents for the Agency and its high-tech industry clients. Compose blog posts, bylined articles, press releases and other marketing collateral for clients in spaces including...
Walt & Co. Communications
Account Executive / Account Coordinator
2000 - 2003
Secured media placements and speaking opportunities for clients in the technology industry, comprising the consumer electronics, enterprise hardware, enterprise software and semiconductor sectors....
Daily Nexus, UC Santa Barbara
Layout & Design Editor
1999 - 2000
Daily Nexus, UC Santa Barbara
Chief Night Editor / Night Editor
1997 - 1999

Education

University of California Santa Barbara
Bachelor of Arts
1996 - 2000
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

writing
copyediting
PR
public relations
editing
SEO
press release
blog
marketing
web copy
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  • 12 months
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Identity
Username
ashleysweren
Type
Individual
Member Since
September 2014
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Ashley Sweren | Elance

Ashley Sweren