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Athena C. | Elance
 
176985602337900
Last Sign-in: Aug 17, 2015

Athena C.

10+ Years PPC Veteran
   United States
  |   Long Island City, NY

Overview

Minimum Hourly Rate $44

Seasoned search engine marketing professional with 10 years+ of PPC experience in B2B and B2C industries. Expertise includes paid search strategy planning, hands-on campaign management and optimization, reporting, client presentation as well as management/mentoring.

Specialties: Search Engine Marketing, Display Advertising, Mobile Advertising, Conversion Optimization, Web Analytics, Social Media and Campaign management.

Read More »

Skills (10)

Tested
Mandarin
Google Adwords Professional
SEM
Event Planning
Non-profit Boards
Search Advertising
Conversion Optimization
Google Analytics
Email Marketing

Employment

iCrossing
Associate Director, Paid Media
2014 - Present
Service Fortune 1000 clients in toys, publishing and home decor industries Experienced in ecommerce, direct response and branding awareness strategy Foster strong client relationship through...
SapientNitro
Sr. Search Marketing Analyst
2014 - 2014
Created strategy plan for paid search campaigns in banking and beauty industry in total of $4+ million annual budgets. Created media plans and generated IOs by working with vendors and finance...
AI Media
Search Marketing Manager
2008 - 2014
*Create ad copies, research keywords and set up campaigns based on clients' goals and objectives. *Manage Search & Display Campaigns across platforms including Google, Bing/Yahoo and Facebook....
Taiwanese American Citizens League (TACL)
NY Chapter Social Co-Chair
2010 - 2012
*Planned, organized and executed monthly social events for TAP. *Maintained and managed new and existent relationships with event vendors. *Worked with community volunteers to plan and execute...
Ambassador Publications
Local Search Marketing Manager
2007 - 2008
*Managed paid search campaigns across networks including Google, Yahoo, MSN, and Ask.com. *Developed, designed and executed PPC strategies for clients. *Created ad copies and generated keywords...
TheLadders
Online Marketing Analyst
2006 - 2007
Provided support for online marketing initiatives Prepared reports and analyze data in order to make recommendations to help improve program efficiencies Created and analyzed recurring A/B...
Liquidity Services
Marketing Associate
2005 - 2006
Responsibilities: * Conducted Internet research to support marketing projects * Provided comparative analysis of the benefits of potential new marketing venues * Compiled mailing lists of potential...
ABE Services
Chinese Language Search Quality Rater - Google
2005 - 2006
*Rated search engine results based on Google's relevancy scale.
MICROS eCommerce
Internet Marketing Intern
2004 - 2004
*Researched keywords for PPC campaigns. *Established affiliate links with local businesses around client hotels. *Wrote customized ad copies for individual hotel client.

Education

Sung-Shan Senior High School
High School
-
National Taiwan Normal University
B.A.
-
Georgetown University
MA
2003 - 2005
Overview  |  Job History  |  Resume/C.V.

Keywords

PPC
SEM
AdWords
Bing Ads
Google AdWords
Pay Per Click
Search Marketing
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Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
athenahoya
Type
Individual
Member Since
June 2015
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Athena C. | Elance

Athena C.