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Audra Laquidara | Elance
 
176985602337900
Last Sign-in: Mar 28, 2015

Audra Laquidara

Strategic Marketing Professional
   United States
  |   San Francisco, CA

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Overview

Minimum Hourly Rate $71

I have 20+ years of marketing experience across every channel. I am a quick-learner, a hands-on leader and a creative problem solver with a broad and unique range of skills including strategic planning, writing, content creation, interviewing, production, web development and operations for B2B, B2C, B2B2C and non-profit clients.

It's like having multiple freelancers for the price of one!

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Portfolio

Researched and developed RTH brand platform
Researched and wrote animated video script on how to better manage stress.
Wrote and distributed press release announcing the launch of RTH's mHealth app for Stroke
http://realtimehealth.com
Researched and wrote script for "explainer" video describing the benefits of...
Developed brand platform and wrote corresponding marketing materials for 5 targets...
Researched and developed brand platform for Prevention and Recovery in Early Psychosis...

Skills (10)

Tested
Integrated Marketing
Advertising
Online Advertising
Copywriting
Strategy
Email Marketing
Creative Direction
Lead Generation
Marketing Strategy
Content Strategy

Service Description

My approach to all strategic marketing challenges is to find the authentic voice of the brand. By performing comprehensive market research, I can determine how to best translate an organization's mission into a targeted and effective customer experience and then guide the creative process. Services include:

Organizational Thought Leadership
? Research
- Develop/conduct
- Interpret/present

? Perspective Papers
- Industry news and trends
- Business strategy
- Operations
- Communications

Strategic Planning
? Brand Strategy
- Market Research
- Brand Platform
- Logo Brief
- Web Content Strategy

? Marketing Strategy
- Go To Market strategy
- Target Audience definition
- Key Messaging

? Integrated Campaign Strategy
- Tactics/Timeline
- Metrics

Project Management
? Team Leadership
- Internal - cross-functional
- External

? Relationship Management
- Executive-level Clients
- Partners
- Vendors
- Customers

? Creative Development
- Creative guidance
- Copywriting
- Production

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Employment

RealTime Health
General Manager/Senior Producer
2012 - 2013
Responsible for growing the USA market for RealTime Health by overseeing the production and marketing of USA “Speaking from Experience” titles, as well as their corresponding mHealth apps. Identify...
Mental Health Association of San Francisco
Communications Director
2010 - 2011
Oversaw all strategic communications, marketing and media efforts for MHASF and its affiliated programs.Participated in strategic operations and business planning, as member of the Management Team....
Palmer Advertising
Contractor, Strategy Manager
2008 - 2008
• Developed brand platform, strategic integrated campaign plan and web content strategy for CalCPA ProtectPlus.
Real Branding
Contractor, Strategy Manager
2007 - 2008
• Developed content and prioritization strategy for relaunch of DEMN Affiliate Zone website.
Avenue A | Razorfish
Strategy Manager
2007 - 2007
• Set marketing, research and creative strategy for relaunch of Visa’s Small Business website.
Integrated Marketing Partners
Contractor, Account Director
2007 - 2007
• Oversaw management of Juniper Networks account including NAM and Global lead generation.
Swirl
Senior Account Director/Response Strategist
2006 - 2006
• Set marketing strategy for acquisition and retention across various clients including Intuit and PG&E. • Developed first-ever external marketing strategy including EM/DM, online, events and...
McCann Worldgroup
Strategist
2005 - 2006
• Set worldwide go-to-market marketing strategy for Microsoft Dynamics and Microsoft Office (Information Worker) leading competitive analysis, value proposition, and contact strategy development. •...
Euro RSCG
Management Supervisor
2003 - 2005
• Drove strategic planning and development of relationship marketing efforts for Visa with their Member Banks. • Responsible for building client relationship with Visa’s Emerging Products group,...
Meredith Corporation
Marketing Manager, Meredith Integrated Marketing
2002 - 2003
• Won six new business accounts selling custom publishing programs for John Deere, DirecTV, Philip Morris Youth Smoking Prevention, MetLife, Liberty Mutual and Trex.
USTA
Sponsorship Services
2001 - 2002
Planned and executed corporate sponsors' on-site presence and advertising for the US Open Tennis Championships and Arthur Ashe Kids' Day. Researched and developed new sponsorships.
B-12 Aspen Marketing
Account Supervisor
1999 - 2000
Netflix, Contact Networks, Skyy Vodka Oversaw launch of satellite office in San Francisco market including development of new business, growth of existing businesses and...
Wunderman
Account Executive
1993 - 1999
Account Executive – Citibank (7/98-4/99) • Led strategy planning of DRTV, print and direct mail for launch of Citibank Driver’s Edge credit card. Account Executive - Showtime Networks Inc....

Education

Siena College
Bachelor of Science
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

strategy
production
marketing
planning
copywriting
content
video
non-profit
health
wellness
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Identity
Username
audlaq
Type
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Member Since
March 2015
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Audra Laquidara | Elance

Audra Laquidara