A graphic designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions.
Their designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual 'brand'.
A graphic designer works to a brief agreed with the client, creative director or account manager. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives.
The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.
Photography has a language all of its own; a rich mix of camera jargon, lens acronyms and technical buzzwords that can be an utterly baffling sea of noise to beginners. But, with the internet and all, it doesn’t take long to know your f-stops from your fill-flash, and be able to separate HDR, DOF and TTL.
Forget photography slang terms and DSLR doublespeak, though. It’s the other things that photographers say – or rather don’t say – that are often more confusing. When a fellow photographer says that they’re ‘completely self-taught’ what are they actually trying to tell us?
If they describe themselves as a ‘fine-art’ landscape...
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