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Shekar A. | Elance
 
176985602337900
Last Sign-in: Jul 10, 2014

Shekar A.

ADVANCED Data Analytics & Full Marketing Research
   India
  |   Delhi, Delhi
  |  11:29 am Local Time

Overview

A visiting Professor of Advanced Analytics and Research at 3 leading B-Schools with 18+ years of corporate experience in leadership positions in Advanced Data Analytics and Quantitative Marketing Research, I make complex data sing for my clients. In other words, I do SCIENTIFIC analysis & interpretation of data to solve business issues. I use techniques from multiple disciplines including Statistical & Mathematical Modelling, Market Research, Text Analytics/ Text Mining/ NLP, Operations Research, Social Media Mining, Advanced Web Analytics...

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Skills (10)

Tested
Market Research
Market Research Test
My Score
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Statistics
Data Interpretation
Analytics
Marketing
Marketing Management Test
My Score
avg
Business Analysis
Business Plans
Business Plans Test
My Score
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Corporate Strategy
Management Skills
Natural Language Processing (NLP)

Service Description

1. Advanced Data Analytics & Data Mining: Being an experienced SPSS statistics and SPSS Modeler Resource and a SAS Certified Predictive Modeler/ SAS base programmer/ SAS Enterprise Guide professional apart from Advanced expertise in R, I offer complete Data Analytics and Data Mining Services.

2. Machine Learning, NLP, Advanced Algorithms.

2. Marketing Consultancy: Full marketing Consultancy - Market Segmentation, Competition Analysis, Positioning, Perceptual Map, Communication strategy, Marketing mix etc.

3. Full Market Research: Understanding the business problem, Identifying data points, Best research option, Designing the study (methodology, type, sampling plan, instrument design, etc), Implementation (PAPI or Online), Analysis using SPSS or SAS (as required), Interpretation, report writing and Presentation. Also, complete secondary research.

Our Values include:
* Integrity
* Honesty
* Complete Client Confidentiality
* Respect for Client's Intellectual Property and Trade Secrets

We subscribe to the Code of Ethics of Market Research Society and do NOT compromise on it for any reasons and under any circumstances - please do NOT expect us to alter the findings of your report or reveal information that may be confidential to someone (such as a respondent).

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Employment

Facts 'N' Data
Principal Consultant (StatLab)
2011 - Present
Facts N Data is my entrepreneurial stint and I already have many clients. Facts n Data offers Advanced Mathematical, Statistical, Operations Research Modeling services and develops Algorithms using...
CPA Global
Director - Global Data Analytics
2009 - 2011
United Nations International Development Orgn
National Consultant
2009 - 2009
Crafted the strategy for Small and medium enterprises in India.
Business Research and Data Analytics (BRDA)
Principal Consultant
2008 - 2009
Supported marketing and business strategy for Small and Medium Enterprises across verticals and geographies.
NelsonHall Ltd.
BPO Industry Analyst
2008 - 2008
Supported the largest BPO Research Company across the globe in their Research and Analysis.
Steria India Ltd/ Xansa India Ltd.
Associate VP (Research, Strategy & Analytics)
2004 - 2008
Looked after the Market Research requirements and supported the Strategy team. also set up Data Analytics practice.
CyberMedia Research
Head - Research Operations
2003 - 2004
Set it from scratch and did extensive research and modelling work for clients in Media and Advertising space. Also credited with some innovative Research models including Real time Viewer's...
IDC India Limited
Head - Telecom Research/Software-Services Research
2001 - 2003
Worked in various capacities while doing Research and Consultancy for top IT companies, Telecom Companies, Dot-com's. Was extensively quoted in Indian and International media. Was known for razor...
Feedback Consulting
Researcher
1998 - 2000
Feedback is India's largest B2B and Industrial Market Research organisation. Worked for a number of clients, across verticals.
Procter & Gamble
State Promotions Coordinator
1997 - 1997

Education

K University, India
Masters in Science (Physics)
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SAS Institute
Trained SAS Enterprise Guide Resource
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SAS Institute
Trained Enterprise Guide Resource
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SAS Institute
Training in SAS Base
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Delhi University, India
Bachelor of Science (Physics)
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Kurukshetra University, India
Masters in Marketing Technology
1995 - 1997

Keywords

Advanced Data Analytics
Market Research
Data Mining (SAS/ SPSS/R)
Statistics
Mathematical Modelling
NLP
Big Data
R
Analytics Algorithm
Text Mining
Text Analytics
My Snapshot
Sales & Marketing
3
Elance Level
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Type
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Member Since
September 2011
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Shekar A. | Elance

Shekar A.