PR Perfect - Perfecting Your Relevant Image is a boutique public relations house dedicated to giving its clients control over one of the many ever-changing variables in business - image. Together with the client, PR Perfect works to understand your intrinsic value and perfect your relevant image by pulling back the layers, chipping away impediments and molding the messages and finding the mediums that mean the most to you.
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PR Perfect - Perfecting Your Relevant Image is the brainchild of Alisa Bennett-Hart. Ms. Bennett-Hart is an...
Jan 3, 2014|Other - Writing Services|$219|Completed
Sep 20, 2013|Article Writing|$500|Completed
PR Perfect - Perfecting Your Relevant Image
October 2011 Ė Present (2 years)
Director of Marketing and Communications
Literacy Action, Inc.
March 2014 Ė December 2014 (10 months)Greater Atlanta Area
Communications Strategy, Vision, and Leadership
Developed and implemented an integrated strategic marketing and communications plan to advance Literacy Actionís brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences
Created marketing/public relations strategy that will allow Literacy Actionís leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers
Identify challenges and emerging issues faced by the organization. Work with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
Served as communications counselor to Literacy Actionís leadership
Oversaw development of all Literacy Actionís print communications, including the annual report, marketing collateral materials and electronic communications, Literacy Actionís website and new media; manage relationships with associated vendors
Served as a spokesperson and lead point person on media interactions and managing any consultants that help promote and/or impact the...
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