I am a seasoned marketing and advertising professional with experience in new business development and servicing a diverse client base including interactive, technology, business-to-business, health care, consumer and education accounts. I offer expertise in branding, product naming, message development, marketing plan development, channel strategy development and execution, new product launch and management, copy writing, editing, and concepting for new campaigns.
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I believe that writing should always be interesting and compelling. That...
My writing philosophy is that words should be used to convey knowledge, to inspire, excite, and compel, and should always have a purpose. I am opposed to using words for the sake of using words. Our world is fast-paced and people have short attention spans. Getting to the point is the whole point.
I have worked in the marketing and advertising industry for over a decade. I have been employed as a media buyer, account executive, marketing copywriter and most recently as the Director of Client Services for a small advertising agency.
My diverse background has provided an holistic understanding of the client, creative, and business aspects of advertising and marketing. I apply this marketing, planning, strategy and copywriting acumen to the development of solid strategies and deliverables for every client.
Marketing and advertising management
New business development
Business strategy development and execution
Campaign concepting, development and management
Researching, writing & editing
Multi-tasking, planning, problem solving & project management
Ability to understand the needs, strategies, and motivations of customers
Communication skills including presentations, one-on-one and groups
Account Planning and Strategy
Understand the client's values and vision
Build relationship of trust and partnership with our clients
Facilitate opportunities to deepen the client relationship through increased solution building
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