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Barry Parr | Elance
 
176985602337900
Last Sign-in: Oct 22, 2014

Barry Parr

Marketing research and media consultant
   United States
  |   Montara, CA
  |  10:22 am Local Time

Overview

Minimum Hourly Rate $82

Iím an expert consumer media and advertising practitioner, analyst, and thought leader.

Research Director: As a Research Director at IDC and Senior Analyst at Forrester Research, I created ecommerce and media research services. I consulted to C-level executives -- including the New England Journal of Medicine, GfK Research, the BBC, Time Warner, CBS, IBM, J.M. Smucker, Southern California Edison, and Nokia.

Great Communicator: Iím an exceptional writer, speaker, and presenter. Iíve keynoted conferences and presented strategic research to...

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Skills (10)

Tested
competitive intellgence
media measurement and analysis
communications strategy

Service Description

I can conduct research, write white papers, provide competitive intelligence, conduct content marketing, and create or assist you in bullet-proofing presentations.

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Employment

Coastsider
Editor And Publisher
2014 - Present
I created one of the original hyperlocal news sites, covering coastal San Mateo County, from Half Moon Bay to Montara. I built an audience of 5,000 users in a market with a population of 30,000 and...
Outsell
VP & Lead Analyst
2013 - 2014
I built a research practice covering television, in partnership with NewBay Media, publishers of Broadcasting & Cable and Multichannel News. Managed partnership, set research agenda, developed...
Dow Jones
Media Consultant
2011 - 2013
I consulted to Global 500 companies in the analysis of their coverage in traditional, Web, and social media. I redesigned the companyís sales presentations, client training, and reports. I have...
Forrester Research
Senior Analyst
2005 - 2009
Created strategic, actionable research for Global 1000 clients. Advised clients on social media, media strategy, ad revenue optimization, local media, mobile, and video. Clients included senior...
IDC Research
Research Director
1998 - 2002
Hired staff of analysts and created IDC's eBusiness Advisor program covering the impact of ecommerce on me- dia, travel, retail, computing and autos. Research included Internet demographic...
CNET
VP, News
1996 - 1997
Created News.com, a site devoted to technology news which Walt Mossberg in The Wall Street Journal called "a must read for anyone who cares about technology news". Hired production and marketing...
San Jose Mercury News
Managing Producer, Mercury Center
1992 - 1996
Key developer of Mercury Center, the first full newspaper service on the Web. Managed the marketing and de- velopment of Internet services such as email news alerts, one of the first online...

Education

Harvard Business School
MBA, Marketing
1980 - 1982
Stanford University
BA, Psychology
1974 - 1978
Overview  |  Job History  |  Resume/C.V.

Keywords

market research
media
publishing
news
journalism
publishing
marketing
research
data
presentations
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barryparr
Type
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Member Since
May 2011
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Barry Parr | Elance

Barry Parr