Extensive experience in directing and collaborating with creative agents (photographers, graphic designers, publishers, writers, bloggers, website programmers and coders) to materialize marketing objectives.
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Skilled in print and digital publishing and collateral productions covering ads, press releases, press kits, flyers, brochures, posters, banners, newsletters, articles, blogs, directories, videos and social media.
Adept in creating and implementing business identity, graphic manual and style guide in line with market positioning....
Cost-effective print and digital marketing communications strategies, production of marketing collateral from copywriting to editing to proofreading, application of promotional tools, database-driven marketing, social media outreach, and online publishing including blogs, press releases, articles, advertorials, directory submissions, albums, videos, tweets and status updates.
I can help business owners expand their market share by identifying and targeting market segments and applying marketing communications techniques across print, digital and social media.
I can help businesses that need re-positioning or a re-launch to upgrade their public image and marketing identity, by applying public, media and community relations principles.
I can help turnaround under-performing businesses by cost-effective social media marketing, database marketing and creative online promotions.
With 20+ years’ experience in marketing communications in the hospitality and tourism industry and 6+ years as a website business founder, designer, copywriter, promoter and administrator, I will use my skillset to help small business proprietors and other online entrepreneurs in improving bottom line performance.
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