I love advertising. I mean, I LOVE advertising ĖĖ the way some people love Star Trek, monster truck rallies, or toy Pomeranians.
If thereís a television on, I canít not pay attention to the commercials. When I travel, I deconstruct the messages of billboards, even when they're in languages I can't read.
Some people say Iíve wasted my talents, mastering skills that would be put to better use than to perpetuate a crass, consumerist culture: writing, directing, design, photography, strategy development, production, and editing.