Benson Aycock Group provides market research, marketing, and sales consulting services resulting in strategic and financial value to our clients' bottom lines. The company, started in 2005, has worked with the Federal government, logistics, transportation, healthcare, utilities/energy and other business entities nationwide.
Read More »
To assist our clients in decision making, we provide results through specialized tools such as surveys, focus group facilitation, sales channels development & analysis, revenue modeling, value/ROI sales calculators....
Go To Market: Market Research, Competitive Analysis, Market Segmentation
Do you know who your best prospects are and what they are seeking from your products and services? Benson Aycock Group can provide you with definitions and segmentation of your market or industry, overview of competitors / substitutes, and insights into what really sells. Through primary research (surveys and focus groups) and secondary research through reveiw of current sources, we uncover market entry, consideration set and target purchase criteria and provide the information needed to for informed executive decisions.
Channels & Revenue Modeling
With an extensive background in sales channels, Benson Aycock Group can offer you insights and planning for indirect sales channels programs and improvement. Revenue modeling and sales forecasting services assist your team in making decisions about entering markets, determining profitability and forecasting sales.
Web Analysis & Social Networking
Your customer experience online should be inline with your company goals. We have experience in working with web performance statistics, social networking and online campaigns to recommend or manage initiatives that provide optimum awareness and revenues.
Specialized Marketing & Sales Initiatives
Sales are dynamic. Your company must constantly out think and out maneuver not only the competition, but also your clients and prospects. We provide ways of reaching & engaging prospects and retaining current...
Read More »