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Emily Berry | Elance
Last Sign-in: Jul 30, 2015

Emily Berry

Creative solutions for brand packaging needs.
   United States


Minimum Hourly Rate $30

I specialize in creative and strategic branding design. I fully understand brands and how that relates directly to the consumer's needs. I take that insight and translate it into design, giving brands an edge up on their competitors.

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Feb 19, 2014|Label & Package Design|$438|Completed
Nov 5, 2013|Label & Package Design|$150|Working
Sep 4, 2013|Label & Package Design|$3,894|Completed
May 9, 2013|Label & Package Design|$100|Completed

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Creating a logo for the Divorced Diva's Blog
Creating a line of t-shirts for the brand divorced diva's
Banner ad to promote the biggest loser resort
Creating an authentic brand mark
Using the elements of the new logo to extend that to t-shirts
Concept work exploring how to create a more authentic label.
Worked with Sterling Brands in NYC to re-design this water brand to focus on the idea...
Chelsea Market was a branding project from scratch. The need to visualize the brand...
Creating a unique and memorable business card for Turkish furniture designer Ufuk...
Aunt Vi's is a brand that is based within the heritage of family tradition. The...
Aunt Vi's is a brand that is based within the heritage of family tradition. The...
Based on the legend of the naga serpent who caused havoc when the Earth is mistreated,...
Logo represents the circle of life and the raw and sustainable nature of the product.
Gemini was based upon the idea of duel identities. The product itself if a vodka and...
Gemini was based upon the idea of duel identities. The product itself if a vodka and...
CDC Africa needed a logo that be able to speak volumes about the work that needed to...
Messy Games was a fund-raiser sponsored by St Judes Hospital. Allowing children and...
Invitation for a wine tasting/birthday party.
A wedding invitation option for a black and white themed wedding.
A typographic invitation for a bachelorette party
A magazine advertisement for a surgical site marking company to promote their new green...

Skills (4)

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Dreamweaver

Service Description

I have a specialized BFA in Brand Package design, giving me an edge up on graphic designers, because I have been trained in the practice of branding, which goes beyond a beautiful design, it is also involves strategic thinking trying to tap into the minds of consumer to understand their needs and expectations and how to surpass those.

I have worked with smaller start-up companies on a limited budget to some of the largest fortune 500 companies, allowing me to have a great range of work and experience within Consumer Packaged Goods. I have a clean modern aesthetic that feels authentic and doesn't feel manufactured, this allows consumers to relate on a personal level to design. I work well under pressure and budgets, but always maintain integrity of my design aesthetic.

My designs have been featured on many blogs including, the dieline, lovely packaging and 10 most creative business cards to name a few. My designs have also been featured in two design books which launch at the end of this year.
Please contact me with any questions at --

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Reorient Naturals
Freelance Art Director
2010 - Present
Developed the brand identity and packaging for a new start up beverage company. Oversaw correspondence with contracted illustrators, printers, product designers and manufactures to bring job to...
Aunt Vi's
Freelance Senior Designer
2009 - Present
Redesigned the brand identity and packaging for a line of beauty care products. Oversaw printing process and website development to ensure consistent brand look.
Sterling Brands
Senior Designer
2009 - Present
Package design, branding, re-branding, concept platforms and design innovation for companies like: Colgate, Proctor & Gamble, ConAgra, Nestle, Bayer, Abbott and Hershey’s. Overseeing projects and...
Freelance Art Director/ Brand Manager
2005 - 2011
Package design, brochure design, copy writing, development of brand identity, advertising campaigns, preparation of finished comprehensives and editorial photography as well as website re-design.
Johnson and Johnson
Design Internship/ Freelance Designer
2008 - 2008
Designed the 2009 Zyrtec floor display graphics, re-design of Canada’s Polysporin; Created a working brand identity system for the In Store Strategy and Innovation Group; Created cross branding...


Fashion Institute of Technology
Bachelor in Fine Arts: Brand Package Design
2007 - 2009
Fashion Institute of Technology
Associate in Communication Design
2006 - 2007
University of Georgia
Concentration: Art & Design
2005 - 2006
Columbus State University
Concentration: Liberal Arts
2002 - 2005
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


package design
art direction
graphic design
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
July 2011
Elance URL
Emily Berry | Elance

Emily Berry