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Randy Ruggles | Elance
 
176985602337900
Last Sign-in: May 16, 2014

Randy Ruggles

Salesmanship in Print!
   Canada
  |   North Bay, Ontario
  |  4:19 pm Local Time

Overview

Minimum Hourly Rate $110
  |  
Watch Video

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A Copywriter with Real-World Selling Experience? What a Concept!
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When you a hire a copywriter who knows how to sell, you'll see the immediate difference. With over 25 years of sales experience, I understand:

- how to effectively handle objections
- the crucial difference between features and benefits
- the power of a great offer
- how to 'close' the sale
- the triggers that motivate people to buy

I'm also a marketing...

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Service Description

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"NEVER hire a Copywriter without SELLING EXPERIENCE!"
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Dear Marketing Professional,

Do you know who said those words?

None other than Joe Karbo, the wildly-successful author of the best-seller The Lazy Man's Way To Riches.

Karbo sold over 27 million dollars worth of his self-published book. All by mail-order. And he wrote all his own ads. Do you think he might be right?

And master copywriter David Ogilvy, in his book Ogilvy on Advertising, puts it this way:

"If the people who write Detroit advertising had started their careers as door-to-door salesmen, you and I would be able to find the facts we need in their advertisements."

Ogilvy believed that all copywriters should have first-hand experience at selling.

And he's right. They should.

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Good Copywriting is "Salesmanship in Print"
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Sure, it's nice to be a good writer. But, as the legendary John E. Kennedy said to Albert Lasker in 1904, advertising is "SALESMANSHIP IN PRINT". So, sales experience can turn a good writer into a GREAT COPYWRITER.

My name is Randy Ruggles.

I started selling early. At 5 years old, I made snowflakes out of paper and sold them to the local pastor for a nickel a piece.

My first real job (when I was 17) was selling vacuum cleaners door-to-door....

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Overview  |  Job History  |  Resume/C.V.

Keywords

Ads
Articles
Press Releases
Sales Letters
Telemarketing Scripts
My Snapshot
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Elance Level
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Randy Ruggles | Elance

Randy Ruggles