"NEVER hire a Copywriter without SELLING EXPERIENCE!"
Dear Marketing Professional,
Do you know who said those words?
None other than Joe Karbo, the wildly-successful author of the best-seller The Lazy Man's Way To Riches.
Karbo sold over 27 million dollars worth of his self-published book. All by mail-order. And he wrote all his own ads. Do you think he might be right?
And master copywriter David Ogilvy, in his book Ogilvy on Advertising, puts it this way:
"If the people who write Detroit advertising had started their careers as door-to-door salesmen, you and I would be able to find the facts we need in their advertisements."
Ogilvy believed that all copywriters should have first-hand experience at selling.
And he's right. They should.
Good Copywriting is "Salesmanship in Print"
Sure, it's nice to be a good writer. But, as the legendary John E. Kennedy said to Albert Lasker in 1904, advertising is "SALESMANSHIP IN PRINT". So, sales experience can turn a good writer into a GREAT COPYWRITER.
My name is Randy Ruggles.
I started selling early. At 5 years old, I made snowflakes out of paper and sold them to the local pastor for a nickel a piece.
My first real job (when I was 17) was selling vacuum cleaners door-to-door....
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