Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

Betsy M. | Elance
 
176985602337900
Last Sign-in: Feb 26, 2016

Betsy M.

Online marketing specialist with diverse skill set
   United States
  |   Medford, MA

Overview

Minimum Hourly Rate $35

My passion is working with small businesses to optimize their online marketing efforts including paid search, email marketing, copywriting, blogging and social media. I've spent over 10 years in the world of online marketing for both B2B and B2C companies. I love being able to do it all - from strategy through execution - and I always go above and beyond to make sure clients are satisfied. I look forward to working with you!

Read More »
Apr 17, 2016|Search Engine Marketing|$283|Completed
|
5.0
Feb 25, 2016|Marketing & Sales Consulting|$1,309|Completed
|
5.0
Oct 22, 2015|Ad Campaigns|$146|Completed
Jun 1, 2015|Ad Campaigns|$350|Completed

View All »

Portfolio

Optimized an existing AdWords campaign (basically a complete overhaul) and after 4...
Using the AdWords reporting and the client's Google Analytics account, prepared this...
Created new AdWords campaign for client who runs photography workshops. Researched...
Wrote ad copy for client to accompany AdWords campaign I set up.
Advised the small business owner on the design and information architecture of her new...
http://www.photocharm.org/
I wrote this blog post to assist buyers who were shopping for mattresses online. It...
http://wayback.archive.org/web/20120716065640/http://www.furniture.com/blog/furniture-buying-tips-2/how-to-choose-the-best-mattress-set-for-your-sleeping-position
Original content with advice about furniture layout for your living room.
http://www.furniture.com/blog/design-a-functional-fabulous-living-room
Wrote blog post about current jewelry trend for my personal web site. This post is in...
http://madeforgiving.com/jewelry-trends/bare-arms-need-bracelets-jewelry-trends-for-2014/

Skills (10)

Tested
E-commerce
SEO
SEO copywriting
PPC
Omniture
SEM
Email Marketing
A/B testing
Lead Generation
Marketing Copy

Service Description

My areas of expertise are:

Online advertising
Google AdWords, Bing, Facebook ads, keyword research, ad copywriting, analysis, optimization.

Email marketing
Strategy, copywriting, HTML/layout/formatting, list segmentation, trigger campaigns, acquisition tactics, campaign setup, deployment and analysis, familiar with many email platforms.

Blogging
Content strategy, blog writing

Social media
Strategy and execution for Facebook, Twitter and Pinterest.

Web site optimization
Overall strategy, content writing, information architecture and usability advising, Google Analytics and Webmaster tools reporting.



Read More »

Employment

self-employed
Digital Marketing Consultant
2014 - Present
Helping small business owners define and execute digital marketing programs to grow their businesses. Services include marketing strategy, content writing, search engine optimization, paid...
Blueport Commerce
Director of Marketing
2004 - 2014
Responsible for all marketing efforts for Furniture.com, and managed marketing services provided to our retail partners. Primary activities included email marketing, SEM, and social media. During...
Syncra Systems, Inc.
Online Marketing
2002 - 2004
Hired by a supply chain software company with Fortune 500 clients to improve the corporate web site with the goal of increasing incoming sales leads. Main responsibilities including writing and...
CenterMedia
Project Manager
1999 - 2002
Hired by small web development company to act as lead project manager on all new client projects. Worked with clients to establish objectives, create functional specifications, manage expectations...

Education

Wellesley College
BA
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

google adwords
PPC
email marketing
online marketing
content writer
blog writer
web site copy
google analytics
My Snapshot
All Categories
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
betsymiller-boston
Type
Individual
Member Since
June 2014
Elance URL
Verifications
0
Betsy M. | Elance

Betsy M.