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Bob R. | Elance
 
176985602337900
Last Sign-in: Jun 13, 2011

Bob R.

Bob Roth is "The Marketing Machine"
   United States
Kansas City

Overview

Bob Roth fell into the world of Internet marketing in the mid-1990's when the sole job requirement was being a hard-working, intelligent body. Over the years, he's been involved in every aspect of marketing, offline and online.

He's currently looking to assist companies or non-profits, small or large, in their efforts to create community, hone in on the right message and/or leverage social media.

Mr. Roth is available for copywriting (ads, PR, site, white papers, support, newsletters, appeals), community development, persuasion marketing,...

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Portfolio

Client needed diversity in core message to port PAD files to download sites, all with...
Client needed to quickly discover their "emotional connection" to users and...

Skills (1)

Tested
Marketing Terminology Test
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Service Description

Mr. Roth's resume is diverse because his goal has been to challenge himself and learn new things. His journey, through two acquisitions, to become a Yahoo! was one that showed him the difference between start-ups and corporations. 4INFO taught him about the emerging world of mobile marketing. Finally, Unity08 helped him to understand the struggles that non-profits, especially in politics, are facing in the difficult economic world.

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Employment

Self-employed
Consultant
2003 - Present
Between employers, I work with select clients to deeply understand the relationship that customers have with their products. This is done through analyzing the linguistic patterns of customer...
Unity08
Vice President, Online Marketing
2007 - 2008
- Managed member community, social media and traditional marketing operations. - Worked with political and non-profit industry icons to write and execute donation strategies. - Researched cultural,...
4INFO.net
Director, Marketing
2005 - 2007
- Oversaw corporate and product marketing, web site - Managed monthly advertising budget & creative (online, print, television, radio & outdoor). - Led month-over-month double-digit growth in...
Yahoo!
Property Producer
1999 - 2003
- Responsible for marketing, customer support, product development, GUI/design and retention. - In three years, turned 15,000 customers ($4 MM/year) into 80,000 ($20 MM/year). - Managed the...
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

copywriting
advertising
community
mobile
retention
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Identity
Username
bobroth
Type
Individual
Member Since
March 2009
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Bob R. | Elance

Bob R.