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Brad Hefferon | Elance
 
176985602337900
Last Sign-in: Mar 29, 2014

Brad Hefferon

Email Marketing, Ecommerce, Web Design Expert
   Canada
  |   Vancouver, British Columbia
  |  9:46 am Local Time

Overview

Minimum Hourly Rate $45

Certified Eloqua Master and past Eloqua Premier Support Specialist with extensive experience creating landing pages, email campaigns, and programs in both Eloqua 9 (E9) and Eloqua 10 (E10), as well as in Marketo (MLM). Advanced hands-on experience with Marketo programs, emails, smart lists and landing pages through various freelance positions, and through my current career.

Entrepreneurial experience and working knowledge of ecommerce systems, online branding, and website design. Expert in HTML and CSS design for web and email campaigns....

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Jan 23, 2014|Email Marketing|Private|Completed
|
4.8
Jan 21, 2014|Email Marketing|Private|Completed

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Portfolio

Custom Profile & Engagement scoring models using the Lead Scoring module in Eloqua,...
Worked on some of the largest ever E10 campaigns in Eloqua.
Built multiple lead scoring and data cleansing programs in Eloqua Program Builder.
Custom reporting requirements via Insight
Installed/configured multiple Eloqua Apps from the AppCloud
Design of multiple email programs via Marketo
Developed business idea, and launched multi-vendor ecommerce site.
Developed business idea, launched ecommerce website.
Built multiple online storefronts in Magento
Built multiple online storefronts in OScommerce.
Customization of Wordpress themes for blogs, websites and ecommerce.

Skills (10)

Tested
Email Marketing
Email Marketing
My Score
avg
Eloqua
Allocadia
ROMI
Budgeting & Forecasting
Marketing Strategy
Marketo
Customer Service
Customer Service Test
My Score
avg
Ecommerce
Ecommerce Test
My Score
avg
HTML
HTML 4.01 Test
My Score
avg

Service Description

Marketing Automation - Email Marketing: Past Eloqua employee (Tier 1 & Premier Support) with extensive hands-on experience in the Eloqua application. I'm certified in both E9 and E10 platforms, throughout all areas of the application. In my current role I assist with Marketo Program management, specifically with email design and delivery, segmentation, list management, and campaign/program automation. Tools: Marketo, Eloqua

Ecommerce: Harnessing my email marketing experience, I can help to optimize automated messaging to help increase online sales and conversions. My first entrepreneurial adventure saw the launch of an ecommerce website which quickly grew to the number one retail site in our space. I have experience with many ecommerce platforms, and am capable of coding/designing within each. A knack for usability and design led to increased conversions over the years. Tools: Magento, OScommerce, Wordpress, Custom Code

Brand & Website Re-Design: Great strength in taking an existing brand/site and breathing new life into it's online presence. Everything from brand update to site design and re-launch. Capable of expanding to social and email marketing outlets as well. Tools: HTML, CSS, JavaScript, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver

Customer Experience: In my current role as Director of Customer Experience for an Enterprise SaaS organization I provide insight and best practice into customer service, support, education and professional services. Through...

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Employment

VMware
Allocadia Director of Customer Experience
2013 - Present
MRM implementation, management, and best practices.
Citrix Systems
Allocadia Director of Customer Experience
2013 - Present
MRM implementation, management, and best practices.
Juniper Networks
Eloqua & Allocadia Premier Support Representative
2012 - Present
Hewlett-Packard
Eloqua Premier Support Representative
2012 - 2013
Eloqua
Premier Support Specialist
2012 - 2013
SaaS Marketing Automation Support, assisting mid to enterprise level Eloqua clients in industry verticals including: technology, sports enterprise, financial services and new media. I deliver a...
Upurea
VP Operations/Co-Founder
2008 - 2011
Launched Upurea.com, an eco beauty e-commerce website, which quickly grew to be the largest dedicated website in its space. Opened the Upurea brick-and-mortar flagship boutique in 2008, creating a...

Education

Art Institute of Pittsburgh
Multimedia Design, Web, Media, New Media
2002 - 2004

Keywords

Marketing Automation
Email Marketing
MailChimp
Marketo
Eloqua
Ecommerce
Website Redesign
SaaS
Customer Experience
Brand Redesign
My Snapshot
3
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
2
2
1
Total
Milestones
Hours
Reviews
4.8
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
bradhefferon
Type
Individual
Member Since
January 2012
Elance URL
Verifications
0
Brad Hefferon | Elance

Brad Hefferon