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Brian Walker | Elance
Last Sign-in: Nov 22, 2014

Brian Walker

Seasoned Direct and Social Media Marketer
  |   Sombor, Vojvodina
  |  5:21 am Local Time

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Minimum Hourly Rate $35

An American now living in Serbia.

Specializations: Social Media Marketing, Analytics, Marketing Mix Integration, Targeting, Customer Acquisition, Data Visualization, Content Writing and Design, SMM Strategy, Tactical Planning, Fan Page Development, Feed Management, Wordpress Website Development and Management.

Skills You Will Love: Meticulously organized, creative, analytical, detailed, strategic thinker, responsive, forward-thinking and a pleasure to work with.

I've worked for multiple divisions at the Chicago Tribune. I've served as...

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I am in the process of building a website for one of my author clients. We have chosen...
A recent online retail client out of Australia wants to take full advantage of both...
Some clients, particularly large agencies, request that a strategic and tactical plan...
Some clients, particularly large agencies, request that a strategic and tactical plan...
Some clients, particularly large agencies, request that a strategic and tactical plan...
Some clients, particularly large agencies, request that a strategic and tactical plan...
Unique and customized imagery that accompanies an update, tweet or post not only...
With the overwhelming amount of analytic and performance data available out there for...
So much of what other "Social Media Experts" provide is watered-down fluff....
Imagery has become an absolute must in most marketing campaigns these days. And...
A critical first step when working with a new client is to fully understand the makeup...
Creating visually compelling and brand-building designs for my client's Facebook,...
I have been marketing somebody or something since the age of 15, when I managed,...
Call me crazy, but whenever I've included a branded tee shirt, specifically designed...
Marketing products on Facebook is both an art and science. I have marketed and sold...
Crowd Funding is hot these days, and I've definitely jumped on the bandwagon. Up...
A brief piece written by my publicist when I operated I thought...
Busting through online clutter to have your product or service recognized and...
A very powerful but often overlooked method for identifying geographic concentrations...
Writing effective copy for your Facebook time line or advertising campaign is paramount...
Launching a new Facebook page, blog or website is not only the first step, but also the...
It's no secret that on the web giving away freebies is a tried-and-true method of...
Over the years, I've sold a lot of merchandise and services on Facebook: artwork,...
PRIZM NE is an extraordinarily powerful customer segmentation system. The PRIZM NE®...
Demographic profiles of existing or targeted customers are an essential step in any...

Skills (10)

My Score
Social Media Marketing
Social Media Marketing
My Score
Social Media Marketing Test
My Score
Internet Marketing
Internet/Online Marketing
My Score
Twitter Marketing
Twitter (Marketing)
My Score
Social Media Management
Public Relations
Public Relations
My Score
Marketing Analytics Fundamentals
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Facebook Marketing
Facebook (Marketing)
My Score
Customer Analytics
Website Management

Service Description

Versatile Direct and Social Media Marketing professional with a wide variety of experience in Direct Response Marketing, Advertising, feed management, content creation, Crowd Funding, Social Media Marketing, strategy and brand development, e Commerce, database design, campaign and data analysis, customer acquisition and retention.

Creative and naturally analytical, I use both sides of my brain effectively.
A long time client-facing professional with an enormous work ethic. I'm extremely detail-oriented, passionate and eager to work with you.

I have worked extensively with Fortune 500 companies throughout the majority of my career. Many of whom are large, well-known retail and service providers, like: Walmart, Kaplan University, Popeye's Chicken, Guitar Center, McDonalds, Walgreens, Shop Local, Chicago Tribune, Insight Communications, to name a few.

Key Service Offerings Include:

- Niche Marketing Strategies
- Online Presence Building (Facebook, Twitter, Business Blogs, etc.)
- Facebook Advertising and Marketing Management
- Twitter Follower and Communication Strategies (real followers)
- Strategic Ghost Writing (social media "voice")
- Content Creation and Strategy for Websites and Blogs
- Direct Mail Programs: Strategy, Creative and Testing
- Email Marketing Implementations
- Website Strategy and Design (Wordpress, WIX, Shopify)
- Alteryx Power User and Developer
- Data Analysis
- Precision Data Entry ( good data in = good data out)
- Video Production for marketing...

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Beazer Homes USA
New Home Counselor, Home Sales
2012 - 2013
Generate $4M+ in new home sales within the first six months of employment. Specialize in higher-priced homes within Beazer’s most prestigious communities. Work exclusively with discerning buyers;...
Alteryx, Inc.
Solutions Developer, Professional Services
2011 - 2012
Develop complex business intelligence solutions for Alteryx professional services high-profile clients. Create customized desktop and web-based analytic applications designed to help client...
Measured Marketing, Inc.
Senior Database Developer/Analyst/Direct Response
2010 - 2011
Serve as retained contract database developer, data analyst, Alteryx developer and Direct Response strategist for agency’s major clients. Create business tools and systems, including design of...
2008 - 2011
Manage the day-to-day operations of e-commerce website, - an online art gallery representing over 1,000 painters, photographers and sculptors from around the world. Market,...
Chicago Tribune
Manager Database Marketing and List/Account Manage
2004 - 2008
Manage staff of 3 made up of geospatial mapping specialist and list procurement department. Oversee data management, product development, database enhancement, maintenance and warehousing,...
WTTW Channel 11
Director, Direct Response Marketing
1997 - 2003
Develop and implement direct response marketing functions for WTTW. Supervise 13 staff made up of direct response marketing, customer service and database management teams. Manage $2.6M annual...
KCET Public Broadcasting
Senior Marketing Manager
1993 - 1997
Developed and implemented member and product development programs targeted toward existing and new business, $2.6 million expense budget. • Co-directed direct response campaigns that successfully...


Ball State University
Business & Marketing
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


Relevant Social Media Marketing
Marketing Mix Integration
Customer Acquisition
Data Visualization
Content Writing
SMM Strategy
Fan Page Development
Feed Management
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
October 2012
Elance URL
Brian Walker | Elance

Brian Walker