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Brooke M. | Elance
 
176985602337900
Last Sign-in: Apr 2, 2008

Brooke M.

Dynamic Marketing and Creative Copywriting
   United States
  |   Clifton Park, NY

Overview

Minimum Hourly Rate $50

With over 10 years of experience in direct marketing and copywriting, I have the experience and dedication you're looking for to achieve your business goals.

If you're looking to make your marketing collateral more benefits-driven, I can help. If you have a landing page that just isn't getting the click-thrus you need to be successful, I can help. If you just need some help writing results-driven copy to get you through a particularly busy time of year, I can help. Whatever your specific needs, I look forward to working with you on...

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Mar 25, 2008|Other - Writing Services|$50|Working
Jan 23, 2008|Marketing Strategy|$218|Working

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Portfolio

This executive-level event brochure highlights the program and roster of speakers using...
This association did not have a catalog with all of their educational products, so I...
This concept was envisioned by me, as well as all copy on the page, for an upcoming...
This executive-level invitation was for an exclusive event held by a financial...
This card accompanies an invitation to describe the membership benefits of the...
This is essentially an outline of a custom seminar offered to a client - summarized in...
This static skyscraper promotes the opening general session speakers at a financial...
This rotating banner ad appeared in a the Risk Management Society e-group messages.
This accompanies the concept brochure cover with the film reel on it. This concept ad...
This full-page print ad was run in several industry-specific publications, including...
This letter geared towards senior-level titles outlines the benefits of AFP membership,...
Writte from the perspective of the chairman of the forum task force, this letter urges...
I was the main contributor to the information on the Corporate Treasurers Council to...

Skills (6)

Tested
Technical Writing
Marketing Copywriting
Email
Editing
Marketing
Direct Marketing Campaigns

Service Description

With over 10 years of experience, I know what it takes to get the job done. I am extremely motivated and dedicated to my work - continuously exceeding expectations with all of my clients.

My most recent position was:
Director of Marketing
Association for Financial Professionals (AFP)
Bethesda, MD

My responsibilities included:
- Executed marketing and communications plans in order to drive top-line revenue growth for AFP programs, including all education, executive and conference initiatives.
- Developed comprehensive marketing plans inclusive of target markets, competitive analysis, pricing and promotion strategies and tactical execution plans.
- Maximized return on marketing investment by measuring and analyzing response rates for marketing campaigns, balancing short-term operational goals with longer-term organizational goals.
- Ensured consistent branding and messaging in all AFP marketing materials, including promotional collateral, press releases and advertising opportunities.
- Identified, investigated and qualified major areas of opportunities in the marketplace, including target market identification, up-sell/cross-sell maximization and new product recommendations.
- Led and participated in key stakeholder meetings to establish product and channel priorities, track and manage progress, ensure internal adoption, and drive successful product promotion.
- Worked closely with vendors...

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Employment

Association for Financial Professionals
Director of Marketing
2007 - 2007
Association for Financial Professionals
Marketing Manager
2005 - 2007
Intelsat
Marketing Manager
2001 - 2004
International Telecommunications and Satellite Co.
Regional Sales Associate
1998 - 2000

Education

University of Maryland
MBA, Marketing and International Business
2001 - 2003

Keywords

Copywriting
Marketing
Editing
Director
Dynamic
Global
Advertising
Communication
My Snapshot
Elance Level
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  • 12 months
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Identity
Username
brookemanrique
Type
Individual
Member Since
January 2008
Elance URL
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Brooke M. | Elance

Brooke M.