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Betsy M. | Elance
 
176985602337900
Last Sign-in: Jan 21, 2010

Betsy M.

Marketer/coordinator/admin w/inexpensive know-how
   United States
Buffalo

Overview

Many years of professional experience for small and medium budget-conscious companies in the creation and coordination of marketing plans, campaigns, projects, identity, print and collateral including:

> Brochure coordination, design, copy writing
> Company collateral - envelopes, letterhead, stationery, etc.
> Print ads
> Direct Mail/Direct Response campaigns
> Tradeshow marketing
> Website coordination - from scratch design to revamps
> Email marketing campaigns
> Email Newsletters
> Affiliate programs
> SEO/SEM...

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Skills (1)

Tested
Advertising Skills Certification
My Score
avg

Service Description

Most recent (past 6 months):
Corporate rebranding, website coordination and design, market research projects, creation of marketing materials, pdf and print. Conducted qualitative research with park users to gauge interest, satisfaction and site improvements. Developed logo, brand and coordinated website plans for non-profit, Corporate rebranding project for property management and development company, website being designed currently. Designed 12 page PDF sales brochure for a conference.

Other Related Projects:
Managed team of designers, copywriters, and Web developers, also including multi-department coordination and vendor management
Coordinated, executed and tracked over 200 complex campaigns: including Direct Mail, email campaigns, lead/demand generation campaigns, affiliate and partner marketing campaigns, teleconferences and webinars
Ensured brand identity consistently supported and promoted across all creative outlets
Directed the overhaul and redesign of Corporate brand, including corporate website and print redesign, product redesign and all other event material redesign to reflect a practical, legible straight-forward look and feel
Database management and cleanup
Marketing campaign development and management including art direction, print materials coordination and production, copy writing, media buying, negotiation and placement for print, radio and billboard campaigns
Worked regularly with online reporting and systems: Omniture,...

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Education

University of Vermont
Bachelors of Science
1995 - 1999
Overview  |  Job History  |  Resume/C.V.

Keywords

direct mail
collateral
database
marketing materials
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Identity
Username
buffalomarketin...
Type
Individual
Member Since
February 2009
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Betsy M. | Elance

Betsy M.