Bulb Research supports clients in their decision making process, by providing key insight and knowledge of products, consumers and markets. Ultimately, this value is added to important strategic decisions through consultancy, secondary, qualitative and quantitative research.
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Bulb’s Managing Director is Petra Kubalcik, who started in research in Australia and since 2003 has conducted research in over 28 countries and wow-ed the likes of Philips, Microsoft, Nokia, Samsung, Disney ABC International Television, Orange, Visa, Unilever and...
Bulb Research offers consultancy, secondary, qualitative and quantitative research options. Each solution is specifically catered to your companies needs and objectives.
In terms of market expertise, Petra Kubalcik the Managing Director of Bulb Research has extensive international experience having worked in 3 markets, moderated focus groups or individuals in 5 countries and conducted or managed research studies in over 28 different nations.
This provides Bulb Research with a unique experience of being able to understand international findings and translate them to the local client needs. In addition, Bulb provides the expertise of distilling findings from a variety of markets, into synthesised insights and recommendations aligned with strategy.
In addition, Bulb Research benefits from Petra's years of “on the ground” experience in Emerging Markets such as India. Bulb’s Managing Director has
• Conducted extensive ethnographic qualitative project work in markets such as India, China, Brazil, Indonesia, Russia, Nigeria and Egypt
• In depth knowledge in terms of both culturally specific learnings and insights, in addition to the knowhow of conducting research in these very different environments
• Excellent organisational, management and communication skills to ensure these (often challenging) projects are a clear success for clients
A number of clients have worked with Petra in the past on their marketing planning technique of 'Concept Writing'. This process of...
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