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Aaradhee Mehta | Elance
 
176985602337900
Last Sign-in: Aug 10, 2015

Aaradhee Mehta

Customer Experience Management & Content Writing
   India
  |   Mumbai, Maharashtra
  |  4:37 pm Local Time

Overview

Minimum Hourly Rate $9

Once upon a time…. a girl with a very exciting life in mainline advertising was bitten by the bug to specialize in an aspect of marketing that truly added to the numbers. She was drawn to the world of shelves and carts. And that is where she has spent the last 7+years enjoying every moment.
I have worked on selling everything from fabric care and health beverages to fashion and lifestyle. If there is one belief one goes by, it is that for those who want to listen the customer is shouting out loud.

Experience in strategic leadership together...

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Portfolio

Coverage for BUYSTORIES in India's only SHopper Marketing Magazine
Coverage for BUYSTORIES in India's only SHopper Marketing Magazine
The power of stories to inspire change made me turn into a storyteller. I write on 2...
Challenge How do we turn our esteemed Brooks Brothers customer into advocates?...
http://www.media4growth.com/magazine/
http://idiva.com/author/aaradhee-mehta/1719
Stories are more effective at changing beliefs than messages that are specifically...
Retail design https://thevalleygroupindia.wordpress.com/ http://www.thevalleygroup.com/

Skills (9)

Tested
Customer Experience Management
shopper marketing
articles
blogs

Service Description

I have worked closely on content with TataBSS, the Valley group U.K., Shopsense Technologies as well as my own company blog (b2b). With respect to consumer communication I am attaching some material I have written for Edelweiss Financial Planning Services. I also write for the website www.womensweb.com and been the default copy writer for most places I have worked for.

Here are links to some of my work:
https://www.womensweb.in/author/aaradhee/
http://idiva.com/author/aaradhee-mehta/1719
https://thebuystories.wordpress.com
https://thevalleygroupindia.wordpress.com/

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Employment

BUYSTORIES
Chief Storyteller
2013 - Present
it takes telling inspiring stories to make people buy http://thebuystories.wordpress.com
Reliance Brands Ltd.
Head Shopping Experience and Research
2011 - Present
RBL brings to India brands - DIESEL, Timberland, Hamleys, QuikSilver Roxy, Paul & Shark, Steve Madden, Ermenegildo Zegna and Kenneth Cole Responsibilities:
Saatchi & Saatchi X
Associate Vice President
2010 - 2011
Saatchi & Saatchi X is a global leader in shopper marketing, revered as the hothouse for world-changing brand experiences that create sustainable growth for our clients. Through strategic in-store...

Education

Xaviers Institute of Communications
Diploma
-
GHK High School
Class 10
-
Jamnalal Bajaj Institute of Management Studies
Master
-
Mithibai College
Bachelor of Commerce
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Business writing
Fun writing
Original content
Social issues
My Snapshot
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Aaradhee Mehta | Elance

Aaradhee Mehta