I have 30+ years of experience writing and editing just about anything and everything, with a strong emphasis on the "big picture" strategy behind it all, achieving desired outcomes --and providing value through informative content and meaningful dialogue. That means I've written white papers, lead-generating ads, video scripts, articles and much more.
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My work, which includes both B2B and B2C, encompasses copywriting, editing, proofing technical writing, web content, social media, SEO/SEM, public relations and most other types of marketing...
Oct 22, 2015|Copywriting|Private|Completed
Mar 2, 2015|Copywriting|Private|Completed
Jan 30, 2015|Copywriting|Private|Completed
Content writing of any kind -- web sites, articles, white papers, technical documentation, employee communications, B2B, B2C, D2C, social media, public relations, ads, scripts, training and sales materials, billboards, fundraising materials, brochures, direct mail, catalog copy and more. This also includes ghostwriting; I don't a byline!
Content strategy -- for integrated communications, web sites and anything else that requires one.
Editing/proofing -- for anything and everything; can follow any style guide required.
Concept development/implementation -- for advertising and marketing campaigns, special events, promotions, web sites and social media initiatives and whatever else may require great ideas, great execution and great results.
Brand development/positioning -- research, persona development, strategy and a wide range of tactics to develop or strengthen a brand.
Attributes: fast and thorough; detail-oriented; agile; experienced across a wide variety of industries and project types; the right balance of creativity and practicality; write to meet audience needs and meet client objectives.
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