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Cathron Stanford, MBA | Elance
 
176985602337900
Last Sign-in: Aug 16, 2016

Cathron Stanford, MBA

Google Certified Medical SEM/SEO and Marketing
   United States
  |   Houston, TX
  |  8:07 am Local Time

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Overview

Looking for a specialized marketer in health care? One who knows pharmaceuticals, health products, medical devices, hospitals, and physician services? With 20 years in digital health marketing and lead generation, look to me for proven results in SEM/SEO, including in many countries and languages. I've designed many multi-million dollar Adwords campaigns, and with Google Adwords Certification (Search/Display), I can easily ramp up and optimize your health-related campaigns for conversion.

For years, I've been a product launch queen for...

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Oct 10, 2014|Ad Campaigns|Private|Completed

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Skills (15)

Tested
Marketing
Product Marketing
Business Development
Pharmaceutical Sales
Market Research
Strategic Planning
Social Media Marketing
Physician Relations
Healthcare
Medical Devices
SEO
Social Media
Strategy
Marketing Strategy
SEM

Service Description

Please contact me about growth goals in the health, medical, clinical, pharmaceutical, bio-life, or hospital fields.

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Employment

The Methodist Hospital System
Marketing, Houston Methodist
2012 - 2014
Managed the relaunch for international branding and repositioned and realigned strategies and tactical plans to grow the Mexico market. Developed and executed pilot brand launch plan for national...
Kindred Healthcare
Senior Business Development Officer
2009 - 2011
Created opportunities for added clinical business services for network of 11 LTACHS and 2 IRFs. Developed new business by creating effective working relationships with short-term acute care...
Memorial Hermann Healthcare System
Director, Business Unit Marketing, Western Region
2005 - 2009
Directed development of business and marketing strategy for region. Led large-scale launches of facilities in West Houston for 3 hospitals. Led business development and physician relations with...
Echo Medical Systems
Director, Sales and Marketing
2002 - 2005
Led all business development planning and sales activities for company. Spearheaded product marketing for NMR system measuring cartilage and arterial fat for metabolic and cardiovascular research,...
Physicians Online/Mediconsult
Director, Client Services
1998 - 2002
Led the revenue-generating team of 17 professionals, including business development, account management, and project management. Key clientele included Fortune 500 pharmaceutical companies and...
Sanofi-Aventis (formerly Hoechst Marion Roussel)
Product/Medical Communications Manager
1991 - 1998
Oversaw strategic planning, physician marketing programs, with multi-million dollar marketing budget. Led launches of cardiovascular pharmaceutical products. Partnered with physician focus groups /...

Education

University of Kansas - Graduate School of Business
Master of Business Administration (M.B.A.)
-
University of Missouri-Kansas City
Bachelor's Degree
-
Overview  |  Job History  |  Resume/C.V.

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Private
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Identity
Username
cathronstanford
Type
Individual
Member Since
August 2014
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Cathron Stanford, MBA | Elance

Cathron Stanford, MBA