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Cathy V. | Elance
 
176985602337900
Last Sign-in: Jan 5, 2015

Cathy V.

Integrated Marketing Programs and Writing
   United States
  |   Austin, TX
  |  8:23 pm Local Time

Overview

Minimum Hourly Rate $56

- I develop fully integrated marketing and sales campaigns using client technology such as Salesforce, Act-On, Marketo.

- My specialty is bringing together internal and external resources in a positive working environment, to deliver a project that has a smart, clear message, calls to action, a project that is on time and under budget. I handle stress well.

Project work includes industries such as: industrial supplies, audio visual products, classroom technology, digital signage, Chromebook, medical imaging products, video conferencing...

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Portfolio

Copywriter, art direction, photo selection.
http://www.troxell1to1.com
Editing and copywriting, photo selection
Copywriting and acted as advisor
Copywriting and idea generation
- Copywriting - Content management - Art direction
Writing and interviews of client arranged for photos
Writing and interview clients
Cathy Veri - wrtiting and editing

Skills (10)

Tested
- Excellent "idea" person and unique voice
MS Office
Powerpoint presentations
Speeches
digital marketing
slogan development
Wordpress & Squarespace
Act-On Software
Salesforce

Service Description

- Integrated marketing campaigns, using digital, web, print, telesales, online advertising, prospecting
- Acquisition and retention marketing
- Sales operations - analytics, prospecting techniques, bid proposal work improvements
- Interim marketing director
- FB
- Google Ads Management
- Content strategy for websites and blogs
- PR writing
- PR distribution
- Powerpoint presentations

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Employment

Marketecture
Marketing Consultant
1999 - 2014
Provided marketing services and copywriting to clients 1999-present as "Marketecture." Industries include electronic components, industrial supplies, audio visual products, classroom technology,...
JLK Direct Distribution
Marketing & Creative Services Director
1993 - 1999
Managed direct marketing, acquisition and direct mail production for this $700M distributor of machinery and industrial supplies. New customers + 20% per year, retention rates over 86% when three...

Education

University of Michigan - Ann Arbor
Bachelor of Arts- English
1988 - 1992
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

integrated marketing
marketing campaigns
marketing strategy
content writing
email campaigns
website writing
Google PPC
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Identity
Username
CathyVeri
Type
Individual
Member Since
November 2014
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Cathy V. | Elance

Cathy V.