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Christian D. | Elance
 
176985602337900
Last Sign-in: Aug 7, 2011

Christian D.

Proven Skills, Personal Focus, Positive Results
   United States
Stewarts Point
  |  3:40 am Local Time

Overview

Minimum Hourly Rate $38

M. B. A. writer / marketing consultant with 20+ years of experience. Professional experience includes advertising, journalism (both writing and editing) and marketing management. Aside from my literary skills, my biggest strength is the ability to translate technical details into compelling narratives. Music, audio, lighting, IT, consumer electronics and personal care products are some of the areas in which I have worked. You may know some of the brands I have helped to build, such as Yamaha (drums, brasswinds, guitars), Korg (keyboards),...

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May 28, 2010|Academic Writing|$30|Completed
|
4.6

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Portfolio

Storyboard and voice-over script for a Flash presentation on Adobe's eLearning solutions.
Client confidential information has been redacted. Applying this discipline enabled us...
I edited this supplement and wrote much of the content.
My client was contemplating entering a new market for their technology. I formatted a...
Profile of an audiovisual installation featuring my client's software as a design tool,...

Skills (3)

Tested
Advertising
Advertising Skills Certification
My Score
avg
Microsoft Excel
Microsoft Excel 2007 Test
My Score
avg
Marketing
Marketing Management Test
My Score
avg

Service Description

Me, Ink provides B2B conceptual and creative development, copywriting, technical writing and market research services. Every project gets my personal attention. My proven expertise includes a B.A. in English from Harvard an M.B.A. With Distinction from Heriot-Watt University in Edinburgh, and three decades of work in advertising agencies, as a top marketing executive, and as a freelance consultant. Positive results include double-digit sales growth and similar increases in brand awareness and recognition as measured by independent industry surveys.
Me, Ink is based at The Sea Ranch on the wild and rugged Sonoma Coast of California.

As both a top-level executive with overall responsibility for brand equity, and an independent consultant, I have worked on every link in the marketing value chain. From researching customer preferences and attitudes, to defining messages that resonate strongly with target market segments, to delivering those messages in cost-effecitve vehicles and with high-impact, attention-getting creativity, I can help you maximize the return on your marketing investment.

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Employment

Me, Ink
Owner / Brand Architect / Wordsmith
2001 - Present
I have been an independent marketing consultant since March 2001. My diverse list of clients includes brand names you will recognize in pro audiovisual equipment, software, personal care products...
United Media
Director of Marketing, MusicPlayer Network
2000 - 2001
Repositioned and re-launched the MusicPlayer Network (Guitar Player, Keyboard, Bass Player and Gig), a division of British corporation United Media. Conducted three reader surveys, produced five...
Renkus-Heinz
Director of Marketing
1998 - 2000
Contributed to 10 -- 20% increases in annual sales: the sales team and product mix were unchanged from those in place before I accepted the position. Improved brand recognition and awareness as...

Education

Heriot-Watt University
Master of Business Administration
1996 - 1999
Harvard University
Bachelor of Arts, English
1967 - 1971
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

writing
editing
copywriting
technical
marketing
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cdoering
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Christian D. | Elance

Christian D.