Experienced in strategic planning, development and management of the day-life/nightlife venues in a world-renowned, multi-million dollar luxury resort & hotel in Las Vegas. Skills include concept development, budgeting, design, advertising, promotions, brand positioning, product evolution, special events, research and entertainment marketing. Expertise in securing high profile talent, working within a yearly talent budget, and building relationships with celebrities and their management.
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I can offer the experience of hospitality and event coordination for a world-renowned luxury resort in Las Vegas, The Palms Casino & Hotel. I am a resourceful leader adept at implementing high-profile, image-based marketing programs in the consumer luxury/lifestyle and entertainment industry. My skills include coming up with the party concept, designing the look, securing the DJ/talent, tactical planning with the promoters and VIP hosts, and executing the event while working within a budget. I have excellent personal relationship skills, and expertise working with prominent clients including: P Diddy, John Legend, Hugh Hefner, Paul Van Dyk and more than 200 noteworthy celebrities and artists.
Some highlights from my career include rebranding a nightclub event, Fancy Sauce Tuesdays. The fresh concept integrated with a new music format was implemented on a minuscule renovation budget, and increased revenue by 145% in a 5-year-old venue. I orchestrated the $100,000 marketing campaign. As part of the launch, our team directed a promotional commercial that created a stir when aired on local TV during the Superbowl and Academy Awards, and was later recognized by an award. I conceptualized and launched a regular charity event, Cabanas for a Cause, which raised funds for the weekly sponsored charity, while boosting sales on a customarily slow day. This event cost practically nothing, increased revenue three-fold, and received much local press and support. I...
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N9NE Group | Palms Casino Resort
Marketing Coordinator/Project Manager
2008 - 2012
Marketing Coordinator/Project Manager:
Promoted from Marketing Intern to Marketing Assistant to Marketing Coordinator in a mega-nightlife enterprise with seven distinguished venues and over 1,000...