Balanced portfolio of projects in B2B copywriting, branding and corporate communications for start-ups and medium-sized multinational companies. Native English speaker (and graduate of E.W. Scripps School of Journalism, USA) with skills in 7 languages (including Portuguese and Spanish) and extensive international experience - valuable assets for market-entry, international growth projects that require market-specific research and analysis.
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With 18+ years of experience in Marketing and Corporate Communications, I have worked on projects in...
Sep 11, 2012|Copywriting|Private|Completed
Jan 3, 2011|Web Content|Private|Completed
Sep 11, 2010|Article Writing|Private|Completed
- Business concept definition and writing, which include creating key messaging, refining value propositions, mission statements, etc.
- Business plan writing - concept, strategic direction, operational and marketing plan
- Copywriting - websites, brochures, advertisements, sales letters, press releases
- Business writing - CEO, management and internal communications; newsletters, presentations, user-guides, reports
- Research - language skills in Portuguese, Spanish, Italian, French, Mandarin and Icelandic (Scandinavian) enable me to conduct market-specific research in various countries
- To work on international growth projects for start-ups and multinationals
- To write business, management, social anthropology/socio-cultural anthropology, self-help books
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Europteam Consultants (London, England)
Market & Business Development Consultant
2012 - Present
An international recruitment company that places Front End Engineering Design (FEED), Construction and Commissioning engineers and project managers in Oil & Gas, Offshore and Shipbuilding projects....
Telemedicine Unit, UNIRIO (Brazil)
2010 - 2012
Social Sustainability Pilot Project: The objective is to provide health workers located in remote and traditional communities with the appropriate communications tools for real-time diagnosis,...
European Telemedicine Clinic (Spain)
Marketing and Communications Manager
2008 - 2009
Produced new marketing literature and managed internal/executive management communications for the sub-specialist radiology center, as it grew from an entrepreneurial to a corporate organization...
Freelance Communications Consultant
2007 - 2008
1) Product launch - Smart Plastics - Barcelona (Spain)
2) Editing - The University of Chicago EMBA students 2006 yearbook, Barcelona (Spain)
3) Business plan for a non-profit - Institute of...
HCC Global Financial Products (Spain)
2004 - 2007
Underwriting agency specializing in Directors' and Officers' liability and key financial lines insurance. It is a subsidiary of HCC Insurance Holdings, Inc. (rated AA by S&P; NYSE)
Freelance, Marketing and Communications Consultant
2000 - 2004
1) Business plan editing, concept development, key messaging - European Telemedicine Clinic
2) Business Plan, technical writing - SwissPeaks Market Research Consultants
3) Business Plan, market...
Northern Lights Tours (U.K.)
1998 - 1999
1) Business and operational set-up; legal and licensing administration
2) Marketing plan, corporate literature, advertising, PR activities