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Claudia E. | Elance
 
176985602337900
Last Sign-in: Oct 7, 2015

Claudia E.

Expert Marketing Strategist
   United States

Verified Freelancer

Claudia E.'s identity has been verified.  Learn More

Overview

I'm dedicated to serving the needs of small and medium size businesses that are just starting out or ready to grow to the next level. My expertise includes corporate identity and branding, digital marketing, strategy development, new product development, campaign creation and website design on a variety of platforms. I will provide all needed marketing services or recommend partners who can pick up where I leave off. I'm also happy to work with your in-house teams.

My services are priced to make access to best-in-class marketing support...

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Portfolio

I designed and created a brand new Wordpress site for a beautiful retreat center that...
http://balifloatingleaf.com
I created a new, simple and easy to read website for Gold Leaf Physical Therapy,...
http://www.goldleafhealth.com
Created brief and led design process for a new logo that better reflected eco-luxury...
http://www.balifloatingleaf.com
Developed brand guidelines for future marketing material production purposes.
Designed and produced business card on a shoestring budget
I oversaw the redesign of the Gold Leaf Physical Thearpy Logo. My directive was to...
I oversaw the development of the branding for a new campaign, March for Women. This is...
I managed the design and development of a new campaign, March for Women. The direction...

Skills (10)

Tested
E-mail marketing
Email Marketing
My Score
avg
Website Analytics
Squarespace
FourSquare Development
Shopify
Shopify
My Score
avg
Passed
Microsoft Excel
Microsoft Excel 2010 Test
My Score
avg
Passed
Adobe Illustrator
Internet Marketing
Search Engine Marketing (SEM)
Public Relations

Service Description

Branding:
Brand Identity
Logo Development
Copywriting
Trademarking
Corporate Materials

Marketing Strategy:
Develop annual plans
Perform ROI and LTV Analysis
Perform market research and consumer segmentation
Develop corporate social responsibility strategies


Digital Marketing:
Create social media strategy and content
Develop email marketing campaign and content
Set up of basic websites (platforms like Wordpress, Shopify and Squarespace)
SEM management and assessment

New Product/Business Development:
Establish market opportunity and points of differentiation
Perform competitive analysis
Feasibility studies
Cost accounting/Sourcing optimization
Go-to-market strategy and commercialization

Campaign Development:
Concept and brand development
Implementation planning
Sponsorships and partnership development



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Employment

Gold Leaf Physical Therapy
Consultant
2013 - 2014
PROJECT OBJECTIVES Develop new corporate identity to reflect a modern professional practice Develop marketing plan across local media, digital channels and social media Create marketing materials...
Healthy Mothers Healthy Babies - Montana
Marketing and Event Consultant
2013 - 2014
Plan and execute annual fundraising event. Targeted to increase revenue by 25% and profits by 50% versus last year.
March for Women - Women for Women International
Campaign Director
2012 - 2013
RESPONSIBILITIES Concept and campaign development Development of brand and creative elements in partnership with digital agency Development of 16 new and expansion of 2 existing corporate...
Women for Women International
Associate Director - Corporate Partnerships
2010 - 2013
The development, implementation and oversight of global Corporate Partnership department responsible for all marketing and funding partnerships with private-sector companies to grow revenue,...
Godiva Chocolatier
Associate Marketing Manager
2008 - 2010
During my tenure at Godiva , I managed product development and global marketing communications of seasonal gifting collections, totaling over $100MM in US revenue. MY RESPONSIBILITIES...
Ralph Lauren Fragrances (L'Oreal USA)
Assistant Marketing Manager
2006 - 2008
Managed and assisted in development of six product launches totaling over $70MM Developed and executed seasonal promotional programs for 14 brands, generating over $90MM in revenues Created...

Education

New York University
BS - Marketing and International Business
2002 - 2006
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Marketing
Strategy Development
Digital Marketing
Online Marketing
Email Marketing
Branding
Social Media
Website Design
SEO
My Snapshot
Sales & Marketing
2
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
CEslahpazir
Type
Individual
Member Since
February 2014
Elance URL
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Claudia E. | Elance

Claudia E.