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Caroline Speirs | Elance
 
176985602337900
Last Sign-in: Mar 23, 2015

Caroline Speirs

Digital Content Strategist
   Canada
  |   Montreal, Quebec

Overview

For over 10 years I have helped companies use digital content to connect and communicate with their target audiences. Good digital content is clear, relevant to customers and measurable against business objectives.

If you're looking for digital content or strategies to ensure your website and social media channels are being seen and talked about, or to drive leads and increase your reach, please drop me a line!

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Skills (10)

Tested
Project Management
Web Content Management
Digital Marketing
Software Documentation
Report Writing
Creative Writing
Web Content
Social Media Marketing
Content Strategy
Copywriting

Employment

Howard and Speirs Communications
Partner and Principal Consultant
2014 - Present
We use digital media to help non-profits and small businesses focus and strengthen their online presence. We demonstrate how online is a fast and effective way to get your company's message out to...
TD Bank Group
Marketing Manager
2011 - 2014
- As Digital Marketing Manager, I worked with product, advertising and technology partners to create effective, relevant digital content on TD's customer-facing websites and for integrated national...
BC Liquor Distribution Branch
Senior Analyst
2009 - 2010
Performed business analysis on Oracle Financials implementation for corporate-wide Financial Business Improvement Project, documenting current business processes. Responsible for planning,...
BC Liquor Distribution Branch
Test Lab Supervisor
2007 - 2007
Responsible for: supervising five test analysts; managing their work schedules and career development planning, analysis, design/ architecting and maintenance of all Test Lab infrastructures and IT...
Freelance Contractor
Digital Content Manager, Project Manager
2006 - 2007
Managed teams of up to 12 people located across North America, on multiple projects. Worked with clients to define project scope and business requirements, created timeline and budget, outlined...
Chalk Media
Digital Content Developer, Project Lead
2001 - 2004
Managed project teams ranging from 4 to 25 resources with internal and contract employees. Participated in Premierís E-Learning Roundtable at Royal Roads University in 2004; collaborated with...
THINQ Learning Solutions
Quality Assurance Tester (in Vancouver BC)
2000 - 2001
Wrote and executed test cases (high-level and specific, reusable) on complex e-learning commercial website. Tested functionality of Microsoft Web Editors and newly-created ASP pages. Performed...
Canadian Tire Corporation, Ltd.
Communications and Change Management Specialist
1997 - 2000
Provided IT Senior Management with Change Management and Communications solutions for corporate-wide projects Coached Senior management on media training and communications involving Y2K. Trained...
Lear Consulting
Human Resource Consultant
1996 - 1997
Compiled performance management and training resource materials for corporate clients. Tailored job competencies cross-departmentally to various industries and created performance assessments based...

Education

University of Toronto - New College
Bachelor of Arts
-
Overview  |  Job History  |  Resume/C.V.

Keywords

digital content
digital Marketing
Marketing strategy
Social Media
SEO writing
writing for web
content strategy
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Identity
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cespeirs
Type
Individual
Member Since
February 2015
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Caroline Speirs | Elance

Caroline Speirs