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Christopher B. | Elance
 
176985602337900
Last Sign-in: Nov 3, 2014

Christopher B.

   United States
  |   Sterling, VA

Overview

Senior marketing expert with proven record of building and managing successful ecommerce sites. Major consumer brands include: Hilton, AOL, Nascar.com, NHL.com and CBSSportsline.com. Well versed in all online marketing channels and proven track record of increased traffic volume, conversions and revenue generation.

Specialties:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- eCommerce
- Direct Response Media
- Mobile
- Social Media

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Skills (10)

Tested
SEM
Social Media
Omniture
PPC
Web Analytics
SEO
Online Marketing
E-commerce
Digital Marketing
Digital Strategy

Employment

Hilton Worldwide
Director, Digital Marketing
2010 - Present
Lead the demand generation initiatives for the Hilton Worldwide portfolio of brands via paid search channels, managing to strict ROI goals. As part of a new global search strategy, led the design...
AOL
Sr. Marketing Manager
2003 - 2010
Oversaw ecommerce and marketing activities for several lines of business. Responsibilities included P&L ownership, search engine optimization (SEO), search engine marketing (SEM) budget management...
IAC
Marketing Manager
2000 - 2002
Marketing lead for Nascar.com, Jeff Gordon Fan Club and CBSsportsline.com Stores. Planned and implemented all integrated marketing campaigns including email, banner, paid search and third party...

Education

Western Connecticut State University
Bachelor of Science (B.S.)
-
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
Chris_Burgess
Type
Individual
Member Since
November 2014
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Christopher B. | Elance

Christopher B.