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Chris M. | Elance
 
176985602337900
Last Sign-in: Jun 15, 2014

Chris M.

20 year Pepsi Marketing, Advertising, Media, Brand
   United States
  |   Washington, DC
  |  3:32 pm Local Time

Overview

20 year brand marketing communications digital media professional.
Led brands such as Pepsi, AOL, Heinz, Quality Inn, Coors, Bank of New York and the National Association of Manufacturers (NAM.org).
Expertise in strategy, marketing, business development, membership sales, communications, branding, issue advocacy, media, digital, social media, public affairs, advertising, television, radio, e-commerce, websites, direct response, SEO, SEM, budget, public policy advocacy.
Experience: association, nonprofit, NGO, professional services,...

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Portfolio

Print ad to create awareness of the impact of EPA over regulation new – Politico,...
Print ad on the harmful impact of the ban on deepwater drilling. Politico, September...
Print ad to create awareness of new NAM.org branding – Politico, February 22, 2010
http://www.nam.org
Television spot to create awareness of the harmful impact of the proposed Waxman-Markey...
Television spot to create awareness of the potential legislation for higher energy...
Television spot created while I was brand manager at H.J. Heinz.The spot communicates...
http://www.oreida.com
Print Advertisement and Coupon in Sunday Newspaper Food Section - 2002. For Heinz...
http://www.poppers.com
New brand identity for National Association of Manufacturers (NAM). Launched February...
The NAM brand identity re-design won an award from Graphic Design USA for "Best...
http://shopfloor.org/2011/06/manufacturers-win-several-website-design-awards/21680
NEW brand identity for the NAM's blog, Shopfloor.org. Launched September, 2010.
http://www.shopfloor.org
Choice Hotels Econo Lodge old logo (left) and new logo (right) - 2007
http://www.econolodge.com/
Poppers Frozen Jalapenos Snacks - NEW design launched in 2002. For Heinz frozen foods
http://www.poppers.com
New mission and motto for National Association of Manufacturers (NAM). Launched...
http://www.nam.org
Open letter to Congress on energy taxes. Roll Call newspaper September, 2009
National Association of Manufacturers 2009 year in review video
http://nam.org
Video introduction of the new NAM.org website - February, 2009
http://nam.org
Health Care Reform Bill Explained As A Summer Picnic - for NAM.org Summer, 2009
http://nam.org/healthcare
Quality Inn (Choice Hotels) annual franchise convention video. Year in review. - 2006
http://www.qualityinn.com
"How Steel Wire Baskets Are Made" was created for the NAM's "Cool...
http://www.CoolStuffBeingMade.org
AOL One Click audience segmentation strategy for AOL.com.Dividing the AOL home page...
http://aol.com
http://nam.org
The new, award winning NAM.org was launched in early 2010
http://nam.org
NAM.org featured imagery of clean, modern manufacturing. Key communication points of...
http://nam.org
NAM.org featured imagery of clean, modern manufacturing. Key communication points of...
http://nam.org
Introduction video by NAM CEO overlay on NAM.org

Skills (10)

Tested
Marketing
Advertising
Social Media Marketing
eCommerce Consulting
Drupal
Public Relations
Google AdWords
Internet Marketing
Search Engine Marketing (SEM)
Google Analytics

Employment

Alliance Interactive
Head of Sales and Marketing
2011 - Present
Alliance Interactive is Washington DC's top full-service digital marketing agency that turns insights into results. Head of sales and marketing for agency services: website, CMS, marketing,...
National Association of Manufacturers - NAM
Vice President, Communications, Marketing & Social
2009 - Present
•Created advocacy campaigns for issues involving Health Care, Energy / Climate / EPA, Labor, Tax, Infrastructure, Trade. •Spearhead development and execution of brand strategy, re-branding,...
Pepsico
Director, Advertising & Media
2008 - 2009
•Managed team of 10 across multiple locations. •Accountability for up to 90 promotion projects and $30M radio advertising buy across 170 stations. •Leveraged effective radio and promotional...
Choice Hotels
Director, Marketing, Brand, Media
2005 - 2008
•Managed the Quality Inn and Econo Lodge hotel business units comprising of 1,830 hotels. •Responsibility for strategic planning, marketing programs, tv / radio advertising and leading 1000+...
America Online - AOL
Senior Manager, Marketing & Brand
2004 - 2005
•Drove strategy, insight and innovations to enhance the member experience. •Researched the business case in support of the launch of AOL 9.0 Security Edition. •Executed segmentation plan dividing...
HJ Heinz Foods
Manager, Brand Marketing
1999 - 2004
Brand Manager – Poppers / Bagel Bites Frozen Snacks Associate Brand Manager – Ore-Ida Frozen Potatoes MBA Marketing Intern (1997) •Business Unit leader for leading CPG food product company....
MillerCoors
Manager, Marketing
1997 - 1999
•Executed brand marketing plans at Coors in Golden, CO. •Increased the efficiency of consumer media & promotion strategies through integrated geo-demographic targeting. •Created new micro-marketing...
Bank of New York Mellon
Manager, Audit & Accounting
1992 - 1995
•Researched and recommended assets for institutional and private portfolio funds. •Analyzed and audited investment plans to comply with SEC & GAAP standards. •Calculated present and future value,...

Education

University of Pittsburgh
Master of Business Adminstration MBA Marketing
1995 - 1997
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Marketing
Strategy
Brand
Digital
Social Media
Advertising
public relations
press release
nonprofit
logo design
My Snapshot
Sales & Marketing
1
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chrismoritz
Type
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Member Since
November 2011
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Chris M. | Elance

Chris M.