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Christy Kendall | Elance
 
176985602337900
Last Sign-in: Feb 12, 2014

Christy Kendall

Seasoned ad agency female targeted SVP and writer
   United States
  |   Minneapolis, MN

Overview

Minimum Hourly Rate $75

Check out my work for Betty Crocker, Trix Cereal, TRESemme Hair Care, Chex Mix, SUPERVALU Grocery Stores and more. I know and love a good consumer.

I think it started with Gladys Kravitz. Bewitched, now that was a great show. When Gladys would pull back her curtains and spy on Samantha, I was right there with her. As an adult, I parlayed this voyeuristic tendency into becoming an advertising writer who loves to pull back those curtains and get to know those consumers.

Read More »
Jan 25, 2013|Other - Sales & Marketing|Private|Completed
|
5.0
Jan 18, 2013|Ad Campaigns|Private|Completed
Jan 16, 2013|Ad Campaigns|Private|Completed
|
5.0
Jan 11, 2013|Ad Campaigns|Private|Completed
|
5.0

View All »

Portfolio

Problem: Bran cereal are so...yawn. Solution: Use a bit of wit to remind the target...
Problem: Betty Crocker was a brand, not a person. Solution: Give Betty a smart, sassy...
Problem: Low fat popcorns are traditionally pretty tasteless. Solution: Challenge...
Problem: Hard, crunchy granola bars are not known for being a "treat."...
Problem: Carmex was a workhorse, but far from sexy. Solution: Present hardworking in...
Problem: To many women, a hair care product is either expensive or ineffective....
Problem: Buying a can of frosting can seem like cheating to a mom. Solution: Make the...
This beer is brewed smarter, but who cares? A target who identifies with smart...
Beer is a badge. But not usually a badge of intelligence.
Problem: There are lots and lots of packaged goods in grocery stores. Solution: Refer...

Skills (3)

Tested
Business Writing
Content Writing
Creative Writing

Employment

Christy Kendall Ink
freelance creative
2004 - Present
Campbell Mithun, Minneapolis
SVP, Creative Director
1990 - 2004
Foote Cone and Belding, Chicago
Senior Writer
1987 - 1989
J Walter Thompson, Chicago
Writer
1985 - 1987
Cunningham and Walsh, Chicago
Junior Writer
1983 - 1985

Education

University of Missouri Columbia
Bachelors of Journalism
1979 - 1983

Keywords

My Snapshot
Sales & Marketing
1
Elance Level
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  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
christyink
Type
Individual
Member Since
February 2012
Elance URL
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Christy Kendall | Elance

Christy Kendall