Often, folks. ( used with a plural verb) people of a specified class or group:
country folk; poor folks.
(used with a plural verb) people as the carriers of culture, especially as representing the composite of social mores, customs, forms of behavior, etc., in a society:
The folk are the bearers of oral tradition.
Modern Language Association (MLA):
"folk." Dictionary.com Unabridged. Random House, Inc. 24 Sep. 2014.