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Cindi A. | Elance
 
176985602337900
Last Sign-in: Oct 21, 2013

Cindi A.

Let me help you build your story
   United States

Overview

Minimum Hourly Rate $50

Hi there!

My name is Cindi Acker-Hein, and my job is to help you build your story and share it with the world. It doesn't matter whether you need words for an ad, a website or a t-shirt. Or whether the story is about you, a product, or a category. If it's crafted thoughtfully and positioned intelligently, it's an ownable, memorable message. And, because it's more than throwaway content, it will:

-Work harder and communicate better
-Speak directly to your target audience
-Establish a voice that sets you apart
-Provide the information...

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Portfolio

DSW Shoes: One of many emails written and concepted for them. I helped DSW redefine...
I have a long history at The Limited Brands, including Victoria's Secret. This is a...
I have named many, many products. Here's a sample of names generated for a variety of...
Along with naming come taglines. Here's a document containing samples of taglines...
I am an expert at storytelling that begins outside the store and pulls the shopper...
Here are two stories written for DSW. They were included in emails and the website for...
Here's an example of a proposal submitted to a major retailer. Sorry, but I can't tell...
Some of the most enjoyable content on the web comes from refresh and error pages....
This an ad I wrote for Mount Carmel Health Systems. It demonstrates my ability to get...
One of many ads I concepted and wrote for Dominion Homes. I helped them with a great...
I have helped a number of senior communities with their branding and marketing. Here is...
Here are a few scripts that were used to drive traffic through radio. I do have the...
This is one example of many video scripts. In this case, it was for a video about...
A subspecialtyof mine is making "industrial" videos memorable, easy to...
This was produced for a local funeral home. Interestingly, it was edited primarily with...
This pdf includes the scripts for three :30 spots written for a ski "resort."...
I have worked with a number of technology companies (mostly resellers) on websites,...
One of several groups of brochures for various financial planners.
Nutropinville and Growth City are two concepts I created and wrote for Genentech to...
One of a number of sales aids created for pharma reps.
Here's the Word doc from a technical brochure.
One of a series of brochures for a regional hospital.
One of a series of brochures for a regional hospital.
One of a series of brochures for a regional hospital.
This website and companion brochure were written for a family-owned prosthetic business.

Skills (5)

Tested
Creative Writing
Creative Writing Test - Non-fiction (U.S. Version)
My Score
avg
Business Writing
Business Writing Skills Test (U.S. Version)
My Score
avg
English
English Vocabulary Test (U.S. Version)
My Score
avg
Advertising
Marketing

Service Description

Everyone has a unique story. Here's mine:

In 1991, I walked away from my sexy job as the head of marketing for Limited Too and started my own biz. After a lot of deep thinking (some of which involved wine), I decided to name it Ninety-Nine Hats. It's a great description of all the different professional hats I wear, a memorable image, and an ownable story. People may not remember my tricky-to-spell name, but they definitely remember my hats. (Work with me and I'll even send you one, if you like. Oh heck, who are we kidding? I'll send you one just for the asking and just for fun.)

About the hats: I could list them all here, but how boring would that be? Suffice it to say I really cannot think of anything I've not written, although if you're asking me to write something that's new to me, I'll let you know. In truth, however, storytelling is storytelling. Everything else is a mechanical difference, not much harder for a word nerd like me than changing ink colors.

I will put a few samples in the portfolio section as soon as our network is back online, however there are loads of them at my website: http://www.ninetyninehats.com. You'll find more there than you could ever want to know about my experience and capabilities. Don't see something there you're looking for? Please ask. My samples go back to the Stone Age, when man kept primitive pieces of flattened wood pulp in large metal cabinets instead of 1s and 0s in neat little flash drives.





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Employment

Ninety-Nine Hats, Inc.
President
1991 - Present
Strategy, concepts, proposals, and marketing plans for internal, external, and business-to-business audiences. Includes advertising, copywriting, and brand imaging throughout the spectrum of...
Limited Too
Marketing Executive
1990 - 1991
Member of six-person Executive Committee with responsibility for all division marketing. Art direction, copy direction, themeing, public relations, budget forecasting, branding, event and...
The Limited Stores
Copywriter
1986 - 1990
The Limited Stores. Themed and created events for all national brands, including Forenza, Outback Red, Cacique. Music direction, major in-house events, multi-image shows and videos.
The Limited Stores
Print Buyer
1984 - 1986
The Limited Stores. Purchased all point of sale materials, including signs, hangtags, props, brochures and tags. Seven-figure budgeting across several seasons.
Charles E. Merrill Publishing Company
Direct Mail Coordinator
1982 - 1984
Oversaw design, copy, and production of brochures, catalogues and space ads. Instituted first-ever public relations program.
Self
Freeland Artist
1981 - 1982
Design and paste-up. Logos, illustrations.
Ohio Civil Service Employee's Association
Editor
1980 - 1981
Editing, reporting, design, photography

Education

The Ohio State University
BA, Journalism
-

Keywords

copy
concept
marketing
branding
advertising
content
websites
campaign
email
speech
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
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Identity
Username
Cindi_Acker-Hein
Type
Individual
Member Since
October 2009
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Cindi A. | Elance

Cindi A.