Carrie K. | Elance
 
176985602337900
Last Sign-in: Aug 30, 2013

Carrie K.

   United States
  |   Mount Dora, FL

Resume/C.V.

Experienced internet marketer who is certified in Google and Microsoft AdCenter. Also has experience with Facebook advertising, email marketing, writing ad copy, articles and blog posts.
Service Description
Education
University of Central Florida
Masters of Business Administration
2003 - 2005
University of Central Florida
Masters in Sport Business Management
2003 - 2005
University of Florida
Bachelor of Science in Exercise and Sport Sciences
1999 - 2003
Employment
Embanet Compass
Search Marketing Specialist
2010 - Present
Responsible for advising, executing, managing, analyzing, and reporting against internet marketing campaigns for SEO, Social Media, Paid Search, and Email Marketing. Help to create, edit, and optimize online assets through actionable web analytics insights, continuous A/B, multivariate testing, and conversion diagnosis to generate maximum results. Manage all paid search activities for a portfolio of top tier university degree programs for Google (display, search, re-marketing), Facebook, Bing, and LinkedIn including analyzing and auditing accounts, developing and implementing new campaigns, optimizing performance, and monitoring and reporting on account performance.
Embanet Compass
Email Marketing Specialist
2008 - 2010
Launched new email marketing system (Delivra) companywide. Trained all sales and marketing employees on email marketing best practices. Assist in creation of sales and marketing email campaigns. Developed reports for email marketing campaigns. Provided weekly reports to department and leadership. Execute sales and marketing email campaigns. Over 2 million emails were sent from April 2009-April 2010. Launch and monitor automation emails that are sent when a new lead is submitted. Ensure organization wide compliance with CAN SPAM legislation.
Orlando Magic
Database Marketing Coordinator
2005 - 2008
Crafted and executed e-mail campaigns using MailManager program. Created reports to track effectiveness of e-mail campaigns; specifically open rates, click through rates and revenue generated. Provided recommendations for future campaigns based on results. Developed and executed complete marketing campaigns including direct marketing, e-mail, internet and/or telemarketing components. Manage, design and execute Mobile Messaging campaign efforts. One of the first three NBA teams to launch Mobile Messaging program. Generated direct mail, e-mail and sales lead lists as requested. Created customized reports to assist in the segmentation of the Archtics ticketing/CRM database. Provided weekly reports to leadership and other reports as requested. Monitored database to ensure data integrity and standardization. Made corrections and/or suggestions as needed to further refine data for tracking and marketing purposes. Assisted in the design, implementation and maintenance of e-mail subscription gateways. Assisted in the re-design of two new email marketing templates. Ensured compliance with CAN SPAM, Do Not Call and other legislation that affects the organization. Assisted in the design, implementation and maintenance of all internal and external surveys. Analyzed results from all surveys; generated reports and made recommendations based on results.
Payment Terms
None specified
Carrie K. | Elance

Carrie K.