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Claudia P. | Elance
 
176985602337900
Last Sign-in: Oct 8, 2015

Claudia P.

International Business Development Retail/ Mktg
   Italy
  |   Cavenago di Brianza, MB
  |  11:05 am Local Time

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Overview

Minimum Hourly Rate $77

A passionate marketing leader with proven track record of world-wide retail expansion; new business development; consumer retention strategies, brand and project management.

During my 15 years of international career, Iíve established new businesses, managed several retail outlet chains, marketed products & services offline & online, strengthened brand positioning, increased loyal customers base and signed off cross-industriesí strategic alliances.

Iím resourceful, imaginative, efficient and persuasive. I strive for pioneer solutions...

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May 28, 2015|Marketing Strategy|$0|Completed
May 26, 2015|Marketing Strategy|$0|Completed

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Portfolio

Skills (10)

Tested
International Networking
Customer Negotiations
Consultants
New Store Development
New Store Openings
Fixture Development
Store Communications
Store Layouts
Store Setup

Service Description

PROJECT PLANS - BUSINESS PLANS - START-UP

Phase 1.
Competitive analysis & market feasibility

Phase 2.
First plan highlighting market situation, competitors, financials and step-by-step- roll out

Phase 3.
Customer feedback, adjustment and final delivery


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Employment

Nokia
Customer Value Process Engineering
2012 - 2013
Within the Information Capability Management team, I'm responsible for creating value to customers by providing new technologies (QR; NFC; AR) and ways of implementing them to all marketing touch...
Nokia
Senior Project Manager Digital Onboarding
2012 - 2012
Strategic Integration of Nokia Packaging Experience from out-boxing to Consumer Device on-boarding optimized to deliver a smooth and delightful Consumer Experience. Integrated QR codes into Nokia...
Nokia
Senior Development Manager Strategy Excellence
2010 - 2011
Program owner of the Packaging strategy in Nokia. Steer how to improve all processes related to the new design, manufacturing and delivering. Reporting line: Global Sales & Marketing Solutions...
Nokia
Senior Marketing Manager Customer Retention & Loya
2008 - 2010
Outline the global marketing strategy to support Nokia Brand Loyalty rate world-wide. Integrate and train the retention strategy within top Nokia Sales Unit. Reporting line: Global Sales, Marketing...
Nokia
Senior Concept Store Retail
2008 - 2008
Steer all activities from products & services marketing to operational store management. Owner of the marketing & operational concept for all Branded Retail formats from Flagship stores to Nokia...
Nokia
Retail Global Mobile Experience
2005 - 2007
Global Retail Mobile experiences: Define, develop and implement the Visual & Technical Merchandising Strategy for Nokia Global Retail activities. Be the Global responsible for all marketing...
Kodak
Trade Marketing Manager
2003 - 2005
Responsible for the whole photographic professional market in Italy. Especially responsible for the Kodak Stores chain (500 stores) all the trade marketing activities and the management of the...
LEGO Company S.p.A.
Co-Marketing Manager
2000 - 2003
Responsible Co-Marketing Europe South: Regional responsible for planning, establishing and implementing co-marketing activities supporting product launches within France, Italy, Spain and Portugal....
Nokia Telecommunication S.p.A
Junior Account Manager
1998 - 2000
During the bid for the 4th mobile operator license (BLU) analysed major bid-competitors and their market-moves. After the license award, established contacts with politicians and national...
Nokia Oy
Business Intelligence
1997 - 1997
Business Intelligence Trainee: Researched, analysed, compiled and presented a competitor analysis and a global Telecom-infrastructures market analysis (mainly Nortel) to the Board.
Daimler Benz Inter Services
Business Intelligence Consultant
1993 - 1994
Marketing Consultant: International markets/customers and competitors' analyses within the Electronic, Banking and Car markets. Main projects for: FIAT, PORSCHE, AEG, DEUTSCHE BANK. During...
Volkshochschule Frankfurt Germany
Adult teaching: Italian language & Culture
1992 - 1994
Italian language Teacher: Taught the Italian language & culture to individuals and groups of adults during evenings and weekends using self-prepared teaching material.

Education

University of Lincolnshire & Humberside, Hull UK
BA Hons European Marketing
-
Mercuria Business School, Vantaa Finland
BA Business Administration
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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Identity
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clapar
Type
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Member Since
September 2013
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Claudia P. | Elance

Claudia P.