I have honed my writing skills as a successful management professional. My love of language and word-smithing has helped me achieve success with advertising and marketing, business-to-business direct sales copy, in-house communications, travel features and policy manuals. My areas of expertise include management consulting, non-profit fundraising, event planning, customer service, human resources and public relations. From crafting succint, direct communications to creating flights of fancy and intrigue, I can put it into words for you! I...
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A direct mail fundraising letter, written for a non-profit mental health organization
A :60 second radio ad for a church
Written for an annual Chamber of Commerce Yearbook, this feature is on a broadcasting...
Marketing brochure for a church
An outline with handouts - easily converted into a stand-along article - on careers in...
After twenty-plus years of corporate, multi-site management in both non-profit and for-profit sectors, I now offer my skills on a freelance basis. Effective and efficient writing and communication has been integral to my success. I have skills and strengths in communications, marketing, conflict resolution, customer service and community resource development. Areas of expertise include team management, coalition-building, behavioral interviews, fundraising and public relations. I consistently exceed goals and create measurable improvement. Proficiencies in recruitment, hiring, training and retention, and excellent public speaking and presentation skills make me uniquely qualified to assist you. My experience in developing and implementing standardized policies and procedures is invaluable. Clients will find my response time is prompt, my demeanor is professional and friendly, and that I will take whatever steps necessary to achieve desired results. I also offer professional voice-over services and radio advertising script-writing.
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East Kentucky Broadcasting
2006 - Present
Assembled and directed leadership teams for Production, Promotions, Public Relations, Sales, Events, etc
Led stations to dominance in multi-markets through effective leadership, non-profit...
Hospice of the Bluegrass
Annual Giving/Public Relations Director
2003 - 2006
Designed, implemented and administered multiple direct mail solicitations exceeding goals every year
Increased annual giving by 30+%.
Oversaw efforts of Community Resource Coordinators in 23...
March of Dimes
2002 - 2004
Responsible for fundraising, public relations, staff management, coalition-building for medical research-based non-profit with $.5M budget
Wrote newsletters, press releases, direct mail...
2000 - 2002
Complete management responsibility for multi-branch full-service staffing firm, including profit and loss, management of staff, direct business sales, recruitment, human resources, etc...
American Intercontinental University
Bachelor of Business Administration/Healthcare Management
2003 - 2005
1979 - 1980
Morehead State University
1978 - 1978