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Claudia Newcorn | Elance
 
176985602337900
Last Sign-in: Feb 1, 2012

Claudia Newcorn

Freelance Marketing Communications Consultant
   United States
  |   Modesto, CA
  |  9:38 pm Local Time

Overview

ARE YOUR COMMUNICATIONS EFFORTS DELIVERING RESULTS?

I CAN HELP.

To say it’s competitive in business today is an understatement. To stand out in a constantly shifting market requires that you respond to changing customer needs with well-crafted marketing and advertising communications that differentiate you from the competition and capture the consumer’s interest.

“I work with dozens of freelance writers, but Claudia Newcorn is one of the few that truly shines. I've come to rely on her for all of my important, sensitive and...

Read More »

Portfolio

Article involved research, client and customers interviews
Travel article highlighting popular destination aspects.
Research based interview about proper growing methods in Central Valley
Sell Sheet targeted at professors and instructors promoting new academic text.
Developed short high impact ad copy for regional Farm Credit Bureau. Also designed ad.
Educational article about river rafting

Skills (6)

Tested
Marketing
English
Editing
Advertising
Business Writing
Creative Writing

Service Description

EXPERT WRITING
The right word can make all the difference in how consumers see your product or service. From a “simple tag-line,” to a detailed brochure, to engaging web content, your copy needs to be clear, impactful and most importantly, it must get the response you want from the audience.

Take advantage of my award-winning writing, marketing and communications expertise. With over 25 years in marketing, business writing and editing, research, and marketing communications, I provide extensive writing and editing expertise which delivers the message in just the right tone and style.

PROFESSIONAL EXPERIENCE
Web content
Promotional & Point-of-Sale Materials
Presentations
Packaging/Labels
Product/Service Descriptions
Newsletters
Articles/Advertorials
Advertising/Direct Mail
Brochures/Flyers
Business & Sales Materials
Press Releases
Editing

“As a marketing and communications expert, Claudia Newcorn has been instrumental in assisting us with new label copy for our entire line of award-winning varietal olive oils, as well as in refreshing our website copy and sales support materials. Detail-oriented, deadline-sensitive and budget conscious, she has brought extensive expertise and a win-win attitude to each project..” – Jonathan Sciabica, Vice President, Nick Sciabica & Sons 

PARTIAL LIST OF INDUSTRIES
- Academic publishing
- Consumer packaged goods
- Environmental issues
- Financial services
- Food & Beverage, Wine
-...

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Employment

Evans Companies
Director of Marketing
1997 - 2003
* Responsible for all marketing activities including strategic planning, research, and communications. * Developed 3-year Strategic Business Plan and annual marketing plans. * Developed website;...
Tilia, Inc.
Director of Marketing
1994 - 1997
* Responsible for marketing activities including strategic planning and new product initiatives. * Developed corporate business/marketing plans. Directed advertising, product & packaging...
Delicato Family Vineyards
Acting Director of Marketing
1991 - 1994
* Conceived and launched new four-SKU Monterra Super Premiumm brand. * Identified profitable emerging market opportunity; designed wines, packaging, and support materials.
E&J Gallo Winery
Brand Manager
1989 - 1990
Managed Bartles & Jaymes Wine Coolers and E&J Varietal Wines for world's #1 winery.
Gillette Company
Product Manager
1986 - 1988
* Developed & executed Epic Waves Home Perms marketing plan. * Pioneered first restage of Toni Silkwaves Home Perms, a 40-year-old brand.

Education

Northeastern University
Masters of Business Administration - Marketing
1984 - 1986
Wellesley College
Bachelors - English and Psychology
1977 - 1981
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

editor
business writer
copywriter
web content
marketing communications
My Snapshot
Writing & Translation
1
Elance Level
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Identity
Username
CNewcorn
Type
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Member Since
May 2008
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Claudia Newcorn | Elance

Claudia Newcorn