Versatile, solution seeking professional skilled in account management, contact management and communications, event planning and management, project management and nurturing relationships with clients, out-sourced vendors and associates. Enthusiastic, resourceful and flexible, able to adapt to changing priorities and maintain a positive attitude and strong work ethic. Excellent teamwork skills combined with the discipline to work independently.
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Account Management - Managed account teams for a variety of retail accounts with annual budgets ranging from $100,000 to $40,000,000, including the agency’s largest client, a retail furniture chain with more than 1,000 locations across the county.
Primary liaison between agency staff, client marketing teams and outsourced vendors.
Defined client requirements and project parameters and guided teams in the development and delivery of campaign strategy.
Managed the creative development process, production and distribution of advertising campaigns
Adhered to budgets, oversaw account billing and communicated updates to account teams.
Contact & Communication Management - Managed the company’s master contact database, division contacts and individual broker contacts.
Developed and executed an annual communications program for the company, divisions and individual brokers that included direct mail and email communications.
Produced a bi-annual company newsletter.
Established relationships with media contacts, prepared and distributed news releases and followed up in an effort to increase the company’s visibility and communicate the company’s story and vision.
Event Planning & Management - Planned, coordinated and executed an annual event established to raise awareness of the company and its capabilities and establish the company’s brokers as industry experts. Enhanced the format of the event to better engage the audience and foster interaction between the presenters and the...
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