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Elizabeth Edwards | Elance
 
176985602337900
Last Sign-in: Jan 7, 2015

Elizabeth Edwards

Experienced Marketer, Passionate about Customers
   United States
  |   Nashville, TN

Overview

Elizabeth Edwards loves understanding what makes people tick and helping to create products and services that make people's lives better.

She's spent the last 12-years working with organizations to help them understand their customers and figure out how to best meet customer needs. Her experience ranges from corporate strategy at GE Capital to working with start-ups as a part-time Chief Marketing Officer.

She has helped countless organizations through the process of developing marketing strategies, articulating core messaging and...

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Skills (8)

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Service Description

Elizabeth has the depth of knowledge to help guide your organization through a wide variety of market and organizational challenges and has deep expertise in the entire range of the customer experience. Two core products enable flexible solutions for clients.

Project-based Marketing and Strategy work can range from creating collateral to supporting the creation of annual strategic plans. This often includes: identifying customer needs, segmenting the market, articulating value proposition and differentiation, product design and execution, sales and sales force effectiveness, customer relationship management and account management.

“CMO Coach” offers your organization the benefit of a senior adviser and mentor at an accessible cost. You save on hiring costs, but get the benefit of a senior marketing leader to coach and mentor your existing team through the process of executing strategic and tactical goals. a chief marketing officer Coach flat-rate service, for growing entrepreneurial companies.

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Overview  |  Job History  |  Resume/C.V.

Keywords

marketing
customer experience
market segmentation
value proposition
competitive differentiation
new product design
sales and sales force effectiveness
customer relationship management
account management
collateral creation
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Elizabeth Edwards | Elance

Elizabeth Edwards