Los Angeles-based Google Advertising Certified Professional and analytics expert who works at an advertising Agency. I manage Paid Search campaigns: Google Adwords / Facebook Ads / Bing.
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Member, Digital Analytics Association and Web Analytics Wednesday.
1) PPC: (My fee is a Minimum of $800 /month, or 10 percent of your monthly PPC ad budget, whichever is greater.)
If you have never advertised before, I charge a set up fee based on how many Products/SKUs you have. meaning, if you only sell 6 products, you will pay less than a company that offers 200 products for sale.
PPC Set up includes:
Keyword research, account set up, writing two ads per product (additional ads are billed at $8 each.)
2) Adobe Analytics Installation (Minimum $2800 per six-week period).
2a) Dashboard setup: $750 flat rate.
3) Google Analytics installation (Basic) free with any other service purchased.
3a) Advanced analytics (button/event tracking, custom segments, goal tracking, funnel setup, scroll tracking, ecommerce tracking) $300 per individual tracking occurrence.
3b) Tag manager installation: $1500 (with a maximum of 6 customizations)
3c) Automatically emailed Report setup: $80 per report
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