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John C. | Elance
 
176985602337900
Last Sign-in: Oct 26, 2012

John C.

B2B Copywriter specializing in technology
   Italy
  |   Torino, TO
  |  4:27 am Local Time

Overview

Finding a copywriter who truly understands your high-tech solutions can be difficult.

Even tougher is finding one who not only “speaks engineer”, but who can translate complex technologies into clear business benefits that are compelling to decision-makers.

That’s where I come in. A technology copywriting specialist and former engineer, I combine over 25 years of high-tech industry experience with sound strategy and proven direct-response copywriting techniques to drive superior marketing results.

Plus, my copywriting skills, technical...

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Portfolio

This half-page print advertisement helped launch a line of databus interface products....
The client commissioned this advertorial to publicize their revolutionary line of data...
Using an “abbreviated white paper” approach, this article was designed to demonstrate...
When an aerospace trade journal named this client’s product as one of it’s Top Ten...
This landing page promotes a free white paper with the aim of generating sales leads. A...
This print ad was written to generate inquiries and raise awareness about the client's...
This short (< 500 words) case study on a training program was written in business...
This is a lead-generation email to be sent to lists of real estate professionals. It...
This project was to create a concise product description for a SAAS contact management...
This project was to write a script for a new video describing the features and benefits...

Skills (1)

Tested
B2B copywriting

Service Description

As a B2B technology copywriting specialist, my expertise and services are focused on the three things technology marketers need most from a copywriter: (1) lead generation campaigns, (2) sales support collateral, and (3) online content.

I've trained in B2B, online and direct response copywriting with some of the best in the business, including Bob Bly, Steve Slaunwhite, Michael Stelzner, Nick Usborne and Michael Masterson. And I’m well-versed in techniques peculiar to a variety of special project types. So I'm prepared to handle a wide range of copywriting, editing and proofreading projects, including:

Advertisements (print & online)
Articles
Blog content
Brochures (sales & corporate)
Case studies
Copy critiques
Direct mail
E-books
E-zine content
Editing (sales & technical)
Email marketing
Landing pages
Microsites & mini-pages
Newsletter content
Presentations (PowerPoint)
Press releases
Proofreading
Sales letters
Sell sheets
SEO copywriting
Special reports
Trade show materials
Video scripts
Website copy
White papers

Plus, unlike most copywriters, I’m also an engineer. Thanks to 20+ years of hands-on technical experience, I can communicate easily with your SMEs and quickly come to grips with your technology. And I know your audience, because I've long been a part of it.

I specialize in crafting precision-targeted materials that appeal to either executives or engineers, and gain swift acceptance in the review cycle. In fact, I recently turned around an effective thought...

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Employment

CopyEngineer
Owner & Chief Copywriter
2006 - Present
I help high-tech companies generate more leads, improve lead quality and shorten sales cycles with precisely targeted marketing content. A former avionic systems engineer with over 20 years...
Prototipo Electronics
Project Engineer, Marketing Mgr., Training Mgr.
2002 - 2005
Responsibilities include (1) management and technical support for all company avionics activities, (2) providing technical advice to company management to help grow and direct new avionics...
Alenia Aeronautica
Engineering Consultant – Eurofighter ACS Group
1995 - 2001
Consultant to the Test, Qualification and Certification Team of the Armament Control Subsystem Group. Contracted through Design Team Incorporated of Toronto, Canada. Responsibilities included...
Lockheed Martin Tactical Aircraft Systems
System Design Engineer - F-16A/B Programs
1986 - 1995
Originally employed by General Dynamics, Fort Worth Division, until division was sold to Lockheed Corporation. Served on system design teams for numerous F-16 production and retrofit programs....

Education

Lehigh University
Bachelor of Science in Electrical Engineering
- 1986
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

B2B
copywriter
copywriting
editing
proofreading
My Snapshot
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CopyEngineer
Type
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Member Since
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John C. | Elance

John C.