Finding a copywriter who truly understands your high-tech solutions can be difficult.
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Even tougher is finding one who not only “speaks engineer”, but who can translate complex technologies into clear business benefits that are compelling to decision-makers.
That’s where I come in. A technology copywriting specialist and former engineer, I combine over 25 years of high-tech industry experience with sound strategy and proven direct-response copywriting techniques to drive superior marketing results.
Plus, my copywriting skills, technical...
As a B2B technology copywriting specialist, my expertise and services are focused on the three things technology marketers need most from a copywriter: (1) lead generation campaigns, (2) sales support collateral, and (3) online content.
I've trained in B2B, online and direct response copywriting with some of the best in the business, including Bob Bly, Steve Slaunwhite, Michael Stelzner, Nick Usborne and Michael Masterson. And I’m well-versed in techniques peculiar to a variety of special project types. So I'm prepared to handle a wide range of copywriting, editing and proofreading projects, including:
Advertisements (print & online)
Brochures (sales & corporate)
Editing (sales & technical)
Microsites & mini-pages
Trade show materials
Plus, unlike most copywriters, I’m also an engineer. Thanks to 20+ years of hands-on technical experience, I can communicate easily with your SMEs and quickly come to grips with your technology. And I know your audience, because I've long been a part of it.
I specialize in crafting precision-targeted materials that appeal to either executives or engineers, and gain swift acceptance in the review cycle. In fact, I recently turned around an effective thought...
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Project Engineer, Marketing Mgr., Training Mgr.
2002 - 2005
Responsibilities include (1) management and technical support for all company avionics activities, (2) providing technical advice to company management to help grow and direct new avionics...
Engineering Consultant – Eurofighter ACS Group
1995 - 2001
Consultant to the Test, Qualification and Certification Team of the Armament Control Subsystem Group. Contracted through Design Team Incorporated of Toronto, Canada.
Lockheed Martin Tactical Aircraft Systems
System Design Engineer - F-16A/B Programs
1986 - 1995
Originally employed by General Dynamics, Fort Worth Division, until division was sold to Lockheed Corporation.
Served on system design teams for numerous F-16 production and retrofit programs....