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Carolyn Permentier | Elance
 
176985602337900
Last Sign-in: Oct 24, 2014

Carolyn Permentier

Words that Inspire Action!
   United States
  |   Lorton, VA

Overview

Minimum Hourly Rate $55
  |  
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I have worked in marketing, advertising and PR for a long time!

I enjoy working with entrepreneurs or forward-thinking mid to large-sized companies -- especially socially-responsible ones.

I handle projects from marketing strategy to concept to writing for print or online. I also write/direct video, radio and graphic design for print or online.

I want to be the M.A.G.I.C. in my clients' marketing communications. Their Master Artist for Genuine, Inspired Connections.

Specialties:
1. Marketing that gets results
2. Marketing that solves...

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Portfolio

Conceived, wrote email promotions for Investing Daily's Wealth Summit. 70% open rate,...
Marketing/creative strategy, concept, copy and design direction. Effort resulted in...
Conceived, wrote, directed design for Chili Pepper new biz campaign. Increased billings...
Conceived, wrote, directed design for this multi-purpose campaign. I also produced a...
Strategy, concept, wrote copy, directed design for DM postcard. Part of the foreclosure...
Conceived, wrote campaign letters (4) and envelope. Recorded a CD. This is the...
Concept and copy for 6-series print ad campaign. Golf theme to coincide with Greater...
Conceived, wrote headlines/copy for a series of magazine/newspaper ads to coincide with...
Strategy, concept, copy, design direction for new-membership campaign for Investing...
Worked with the owner to design integrated marketing campaign that included this 4-part...

Skills (10)

Tested
Interactive Marketing
Conceptual
SEO Content
video scripts

Service Description

"Carolyn's writing literally dances across the page, enticing readers to follow her ... one step at a time." A quote from a very satisfied client.

I work with clients from creative strategy to killer concepts (BIG ideas) to copywriting that inspires the reader to take action.

I specialize in direct response for online as well as offline. I'm also expert at creating a brand and ensuring brand cohesion throughout the life cycle and across multi-channels.

I write all print, broadcast and all things digital ... web content, blogs, articles, SEO, emailed promotions, landing pages, sales pages, banner ads, PPC ads and video.

I write for B2B, B2C. Sectors include: Financial, investing, real estate, health care, senior care, entrepreneur, e-commerce, fashion, consumer goods, non-profits, automotive and IT.

Cutting my teeth in a traditional ad agency environment, I'm equally comfortable with BIG brands, smaller brands, entrepreneurial efforts and the ubiquitous information technology space..

Clients bring me in from the beginning for strategy direction, concepts and copy ... or just to provide' out of the box' concepts and copy for an established strategy.

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Employment

Permentier & Associates
President
2011 - Present
I provide strategic, conceptual and copywriting services for a wide range of clients. I write long-form promotions and video scripts for clients, such as Mauldin Economics, Agora Financial,...
Investing Daily
Product Manager
2009 - 2010
I worked with Phil Ash, publisher at Investing Daily and was responsible for all marketing for five investing newsletters, which included ads, video, lead generation ezines and emailed DR...
Folio Investing
Marketing Copywriter
2007 - 2008
Senior copywriter. Conceived/wrote web site copy. Wrote email campaigns and landing pages. Wrote copy for joint-venture partners' sites. Wrote articles for the CMO for publication. Wrote...
Consulting & Copywriting
Freelance Senior Copywriter
2001 - 2006
As senior copywriter, I worked with clients on strategic direction, concepts and copywriting for every medium. Sectors included health care and non-profit organizations, such as AAMDS...
The Writers Club
VP Sales & Marketing
1997 - 2000
Oldest, longest running online writing organization at the time. I handled sales and marketing, for the company on/offline. I also formed some very pivitol strategic partners. We were one of...
RPM Advertising
Creative Director
1993 - 1996
Participated in new business development. Working with the owner, we managed our clients' accounts. I handled all creative strategy, to ensure it fulfilled clients' overall business objectives....

Education

Anne Arundel Community College
No degree program
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Copywriting Copywriter Marketing Communications Strategy Video scripts Direct Mail Direct Response Web content Email promotions Ads
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CopywriterDiva
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Carolyn Permentier | Elance

Carolyn Permentier