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Coleen Corbett | Elance
 
176985602337900
Last Sign-in: May 2, 2015

Coleen Corbett

Interactive Marketing & Project Management
   United States
  |   Greenville, SC
  |  11:53 pm Local Time

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Overview

Senior online marketing professional with extensive interactive strategy, website product management, ecommerce and consumer insights experience. Passionate about new technology and optimizing websites for increased sales.

Skilled at conducting consumer research to inform user experience and strategic vision. Proven ability to lead cross-functional teams and direct website launches requiring complex technical integration. Effective communicator with a reputation for out of the box thinking and rigorous analytic approach.

My work...

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Portfolio

I led the launch of the initial Babies"R"Us registry online and oversaw two...
http://www.toysrus.com/registry/index.jsp
Hired by the CEO of The News Funnel, I led a relaunch of the website which included a...
http://www.thenewsfunnel.com
This image shows the original homepage for The News Funnel site - this is what the site...
This image shows the new homepage that I created working with the website designer.
I created the concept and copy for this marketing page on the new website and oversaw...
I created the concept and copy for this marketing page on the new website and oversaw...
Previously, the Register link went directly to a single very long form and abandon rate...
I led two online surveys for Economist.com in 2008 and 2009 working in collaboration...

Skills (8)

Tested
Project Management
eCommerce Consulting
Business Analysis
Online Surveys
Website Analytics
Website Optimization
Channel Integration
Online Retail

Service Description

I help organizations that need seasoned digital experience for a specific project or an interim time period. Many of my clients either don't have budget for a full-time staff position or they use my services to deliver critical projects within a defined timeline.

I see the big picture and have developed strategic plans and managed budgets, but I am also a doer. Having worked at numerous start-ups, I'm not afraid to role up my sleeves and dive into projects requiring detailed execution and coordination of technical and design resources.

Services include:

- Digital Project Management & Content Creation
- Website Analytics and Reporting
- Consumer Insights & Surveys
- Online Marketing & Email Campaigns

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Employment

C2 Consulting
Principal
2007 - Present
In the summer of 2007, I voluntarily left the Toys"R"Us organization to start this digital consulting practice. Babies"R"Us immediately hired me as a consultant and was my first client. My...
Passenger
Account Director
2010 - 2011
Managed account team for Passenger's private online communities with leading consumer brands including adidas, Hershey's, Pepsi and GfK. Passenger communities provide real-time consumer insights,...
Babies"R"Us
Director of Baby Registry
2006 - 2007
Researched, evaluated and implemented strategic registry marketing programs across 250+ stores and online. Also served as a product manager for the registry website. Accomplishments: •Drove an...
Babiesrus.com
Online Marketing Director
2001 - 2005
•Led development and launch of initial Babiesrus.com ecommerce website. •Built first online registry service & led integration with both in-store registry service and Amazon.com. •Refined online...
Toysrus.com
Online Marketing Manager
1998 - 2000
Random House - New Media Division
Onlie Marketing Manager
1994 - 1998

Education

Georgetown University
BA American Studies
- 1992

Keywords

website strategy
ecommerce
product management
google analytics
user experience
online marketing
surveys
website copy
My Snapshot
2
Elance Level
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Identity
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corbettc
Type
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Member Since
November 2012
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Coleen Corbett | Elance

Coleen Corbett