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Hernan C. | Elance
 
176985602337900
Last Sign-in: Jul 23, 2009

Hernan C.

Marketing
   Argentina
  |   Buenos Aires, Buenos Aires

Overview

Marketing and Communication skills.

Specialties:
Consumer understanding
Advertising and product innovation
Communicational strategies

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Skills (1)

Tested
Marketing Management Test
My Score
avg

Service Description

Based in Buenos Aires

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Employment

BMC Innovation Company
Freelance Consultant for Marketing and Innovation
2007 - Present
New product development, consumer understanding, retail innovation and advertising platform consultancy.
The Nose - Buenos Aires' city paper
Founder and Marketing Manager
2007 - Present
Market research, product positioning and business plan development. Setp up of strategic partners and distribution network.
The Coca-Cola Company
Regional Brands Manager for Bolivia, Paraguay and Uruguay
2005 - 2006
Development and implementation of annual marketing plans for Sprite, Fanta and other flavored carbonated soft drinks. Alignment with local marketing teams of strategies and action plans.
The Coca-Cola Company
Senior Marketing Assistant for Bolivia, Paraguay and Uruguay
2004 - 2005
Localization of global campaigns for Coca-Cola and CCLight. Coordination of local advertising, activation and media agencies.
The Coca-Cola Company
Marketing Assistant for New Products (Argentina)
2002 - 2003
Coordination and analysis of quantitative and qualitative researches for new products and brand repositioning. Reporting on marketing promotions performance.
Bayer Pharmaceuticals
Traineeship in sales and marketing (Aspirin)
1995 - 1996
Market research reporting, promotions monitoring and support in new products launch.

Education

Universidad de Buenos Aires
Licenciatura in Social Communication
1997 - 2009
Universidad Argentina de la Empresa
Licenciado in Business Administration
1997 - 2001
Argentine-German Chamber of Industry and Commerce
Associate Degree in Industrial Administration and Organization
1995 - 1996
Overview  |  Job History  |  Resume/C.V.

Keywords

Marketing
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Member Since
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Hernan C. | Elance

Hernan C.