I have been working as an online marketer for more than ten years. This experience helps me see opportunities and focus on the ones that bring the best results for a specific business. I am a self-taught person and everything I learned was through experience.
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I am a Google AdWords Certified Professional focused on return on investment and conversion tracking. I can build new campaigns from scratch, restructure existing campaigns and most importantly, I can manage all your campaigns for maximum returns. I can audit your current AdWords...
Setting up a new account:
1. Recommend a strategy for setting up your account together with an AdWords coupon for newly created accounts.
2. Link your AdWords account with Google Analytics and Webmaster Tools.
3. Keyword research - Highly relevant keywords for your business. I will use Webmaster Tools, Keyword Planner and the Display Planner to find the most relevant keywords for your business.
4. Ad groups - Tightly organized ad groups to improve CPC.
5. Ad text - Customized ad text and hand-picked destination URLs.
6. Conversion Tracking - Assistance in setting up conversion tracking.
7. Landing pages - Advice on desigining effective landing pages.
8. Customization of campaign settings, ad extensions and geo-targeting.
9. Create campaigns for the Display Network and YouTube.
10. Setting ad scheduling and ad schedule bid adjustment to improve ROI.
Monthly management of your account:
1. Bid management.
2. Addition of negative keywords.
3. Pausing of underperforming keywords and ads.
4. Analyzing user behavior in Google Analytics to find which keywords bring you the most customers.
5. Continually improving your account by analysing your business results.
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