Courtly & Co. delivers integrated public relations and social spaces programs to companies worldwide. We believe effective public relations and communications programs are generated by first understanding your customer and your primary audiences.
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Courtly & Co. measures success based on the impact your brand, goals and objectives make within the industry.
Mar 13, 2013|Public Relations Consulting|Private|Completed
Mar 9, 2013|Press Releases|Private|Completed
Feb 27, 2013|Public Relations Consulting|Private|Completed
Jan 28, 2013|Public Relations Consulting|Private|Completed
* Media/Analyst Relations
* Messaging Workshops
* Customer Programs
* Company/Product Launches
* Award/Products Reviews
* Analytics and Measurement
* Social Media/Social Networking
* Media/Presentation Training
* Event and Conference Management
* Collateral Development
Whether you are referring to your brand position, brand strategy, positioning strategy, or brand positioning statement, such a statement is best defined as: a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.
A well-constructed branding and positioning statement is an invaluable means of bringing focus and clarity to the development of a marketing strategy and tactics. How? Because every decision that is made regarding the brand is judged by how well it supports the positioning statement; from the brand name, the product itself, and packaging, to advertising, promotions, etc.
We believe there are four elements or components of a positioning statement:
1. Target Audience. The attitudinal and demographic description of the core prospect to whom the brand is intended to appeal; the group of customers that most closely represents the brands most fervent users.
2. Frame of Reference. The category in which the brand competes; the context that gives the brand relevance to the customer....
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