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Courtly & Company

integrated public relations & social spaces
   United States
  |   San Francisco, CA
  |  1:16 am Local Time

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Overview

Courtly & Co. delivers integrated public relations and social spaces programs to companies worldwide. We believe effective public relations and communications programs are generated by first understanding your customer and your primary audiences.

The Difference?
Courtly & Co. measures success based on the impact your brand, goals and objectives make within the industry.


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Mar 13, 2013|Public Relations Consulting|Private|Completed
|
5.0
Mar 9, 2013|Press Releases|Private|Completed
Feb 27, 2013|Public Relations Consulting|Private|Completed
Jan 28, 2013|Public Relations Consulting|Private|Completed

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Portfolio

Skills (9)

Tested
Public Relations
Public Relations Skill Test
My Score
avg
Passed
Business Writing
Technical Writing
Marketing
Adobe Illustrator
English
Corporate Strategy
Business Analysis
Social Media Marketing

Service Description

Services

* Branding/Positioning
* Media/Analyst Relations
* Messaging Workshops
* Customer Programs
* Company/Product Launches
* Award/Products Reviews
* Analytics and Measurement
* Social Media/Social Networking

Extended

* Media/Presentation Training
* Event and Conference Management
* Collateral Development

Branding/Positioning

Whether you are referring to your brand position, brand strategy, positioning strategy, or brand positioning statement, such a statement is best defined as: a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.

A well-constructed branding and positioning statement is an invaluable means of bringing focus and clarity to the development of a marketing strategy and tactics. How? Because every decision that is made regarding the brand is judged by how well it supports the positioning statement; from the brand name, the product itself, and packaging, to advertising, promotions, etc.

We believe there are four elements or components of a positioning statement:

1. Target Audience. The attitudinal and demographic description of the core prospect to whom the brand is intended to appeal; the group of customers that most closely represents the brands most fervent users.
2. Frame of Reference. The category in which the brand competes; the context that gives the brand relevance to the customer....

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Keywords

public relations
product launch
press release
social media
branding
company messaging
new product
corporate positioning
media trainer
press
writing
distribution
Company Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
1
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
courtlystevens
Type
Company
Member Since
September 2010
Elance URL
Verifications
0
Courtly & Company | Elance

Courtly & Company