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Charles D. | Elance
 
176985602337900
Last Sign-in: Sep 1, 2014

Charles D.

Brand Copywriter/Content Strategist
   United States
  |   Los Angeles, CA
  |  11:51 pm Local Time

Overview

I am Charles Davis - Brand Copywriter/Content Strategist "Road-tested for YES!" I have an undisputed track record for selling some pretty out-there ideas to some pretty tough customers. Road-tested means I provide a road map for success.

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Portfolio

In order to get full participation by a body of crusty software engineers, I developed...
After analyzing the key Discovery findings, the conclusion about the Microsoft culture...
Before you can conquer the world of pediatric healthcare, you have to plant your flag...
A brand has legs when it can adapt to any special initiative. The employment brand...
Customers and candidates both respond to a company with solid values. U.S. Cellular...
The key was to balance a company of global resources with a sense that they could...
It can be difficult to capture the essence of what makes a hospital and its team...
RNs are subjected to a lot of less than stellar marketing. How refreshing to take a...
Oracle is all about the future. Empower employees with scores of resources and leave...
Reintroduce a client and its brand post-bankruptcy to prove to its competitors and its...

Skills (7)

Tested

Service Description

I provide a global marketing perspective derived from decades of guiding the success of Fortune 500, 200 and 100 clients. As an innovative concept/content/strategic brand builder, I've developed and deployed fully-optimized, company-customer engagement messaging and experiences across multiple platforms. My client history ranges from United Artists and Warner Bros. to Microsoft, Toyota and Weyerhaeuser. Big or small, I give my full attention to the position of the brand, its competition and the search to find that often intangible something that differentiates your product and service from everybody else.

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Employment

McCann Worldgroup
Sr. Creative Strategist
2000 - 2012
One of the agency’s principal brand architects, I was responsible for developing powerful strategic solutions and content messaging to attract and engage A-level talent to our roster of Fortune...

Education

University of Texas
Bachelors - Journalism/Advertising
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Online/Offline Strategic Brand Content
SEO
SEM
CRM
Social Media
e-Commerce
Mobile
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creastrat
Type
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Member Since
January 2013
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Charles D. | Elance

Charles D.