Good, fast, resilient - total advertising pro.
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Over four decades of experience with top Fortune 500 companies as well as numerous smaller enterprises.
Successes span numerous product/service categories, as well as every business scenario imaginable (start-ups, new product launches, turnarounds, positioning/repositioning, issues/crisis management, etc.)
Reputation for quickly grasping new situations, simplifying complex issues, "making things happen." Known for innate curiosity, using both sides of my brain, coming up with ideas that not...
Years ago, Phil Dougherty, the late, great advertising columnist for The New York Times, called me "Ace of Admen" in an article about one of my new campaigns.
Maybe he was in a playful mood that day. Or perhaps he was pulling my leg. I never called him to find out what he meant. I simply took it as a compliment, possibly recognition on his part that my work generally stood out. I'll leave it up to you to decide if I deserve the title he gave me.
I've had two careers.
In the first, I was a copywriter/creative director at some of America's top-tier advertising agencies, including Young & Rubicam, Ogilvy & Mather, Ammirati Puris, Ally & Gargano and Hal Riney & Partners.
In the second, I've worked as a consultant to top management at such companies, among others, as NutraSweet, Monsanto, Booz Allen Hamilton, the E. & J. Gallo Winery, PricewaterhouseCoopers and Splenda, along with numerous smaller enterprises.
As a consultant, I provide clients "brand navigation" (strategic guidance) and "brand conversations" (creative work, including advertising and other ways that reach key target audiences).
For the most part, clients have come to me when a regular resource (an agency, for example) just hasn't delivered. When they absolutely need a good, solid, highly creative answer very, very quickly. Like yesterday or tomorrow at the latest.
The stakes are obviously high when a client calls me. Fortunately, I know how to think my way through difficult problems, even the...
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