I'm a Director, though unique in my experience as Creative Director for branding, titling, graphics and animation work for various projects.
Read More »
My background is from post-production, which gives me a lot of technical expertise to back up creative. This experience and knowledge is a great tool to inform how to create great content with any budget. I'm well-versed in digital workflows; from concept-ing, to production, through editorial, post visualFX, color and final audio mastering.
I've worked with brands of all sizes and am adamant about the...
As a Director I will either create the concept myself or work with a Creative Director to develop the concept of a commercial or branded content. I appreciate and respect good brands and strive to make sure that is clear in the product I create. Ideas are meant to be collaborative so they are the best representation of the brand / product being promoted.
The best work is based on a story of some kind. Even in a product-only features-driven video, there's a story to be told. Without it, you lack a foundation and make something no one cares about.
I create a treatment, a PDF with text that describes what we're going to make, supported by imagery and hot-links to online video references, to paint as clear a picture of what's in my head prior to production.
Once the treatment is agreed upon, you'll receive scripts from me until you sign off. The scripts contain by video and audio descriptions of what is seen and heard in each frame of the commercial. Generally, most commercials are comprised of approximately 10-14 frame maximum.
By the final stages of storyboard approval, likely we'll create an animatic to make sure timing is correct (and fits within the desired 30, 45 or 60 second format, if that's a hard time to hit). This animatic will have temp music and simple animations of the storyboards roughly.
As this is being created casting and location scouting are executed and options are offered for the project based on my best choices.
Upon approval of storyboards,...
Read More »